Tag: remarketing
Using Google Remarketing Lists for Search for Trademark
Rolled out in the last couple years, Retargeting Lists for Search combined paid search keyword targeting with the cookie targeting capabilities we loved of display retargeting. The RLFSA program has been an incredible tool to generate efficiencies within our non-brand search programs. Adding a previous site visit as pre-qualification, we can be much smarter on the way that we are targeting and bidding against these non-brand queries.
First let’s start by explaining what exactly is retargeting. If you run an ecommerce, lead generation or any other type of website that requires some sort of conversion you most likely track every single visitor and metrics through your Analytics tool. By now you must have notice that the majority of people that visit your […]
