April 17, 2014
Rolled out in the last couple years, Retargeting Lists for Search combined paid search keyword targeting with the cookie targeting capabilities we loved of display retargeting. The RLFSA program has been an incredible tool to generate efficiencies within our non-brand search programs. Adding a previous site visit as pre-qualification, we can be much smarter on the way that we are targeting and bidding against these non-brand queries.