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News and Insights

Tag: Remarketing List for search

January 06, 2016
Posted by Rachel Siegmund

Simple RLSA Strategies That Work

Remarketing List for Search Ads If you are unfamiliar with Google’s Remarketing Lists for Search Ads (RLSA) here are the basics. RLSA allows advertisers to retarget users who have previously visited their website via standard keywords and audiences. Unlike standard display retargeting, remarketing ads serve on Google’s search engine results page. Audiences are created in the […]

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March 19, 2015
Posted by Martin Rudler

Transform Your Search Remarketing with Google Analytics

The inherent nature of search – users explicitly declaring to be in market for a given product or information – is a marketers dream. We know the value of bidding on branded terms (serving customized messaging, and fending off prickly competitors), but how do we re-evoke ourselves to the consideration set if a user isn’t […]

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