Tag: Remarketing List for search
6 January, 2016
Simple RLSA Strategies That Work
Remarketing List for Search Ads If you are unfamiliar with Google’s Remarketing Lists for Search Ads (RLSA) here are the basics. RLSA allows advertisers to retarget users who have previously visited their website via standard keywords and audiences. Unlike standard display retargeting, remarketing ads serve on Google’s search engine results page. Audiences are created in the […]
19 March, 2015
Transform Your Search Remarketing with Google Analytics
The inherent nature of search – users explicitly declaring to be in market for a given product or information – is a marketers dream. We know the value of bidding on branded terms (serving customized messaging, and fending off prickly competitors), but how do we re-evoke ourselves to the consideration set if a user isn’t […]
