Forecasts and news reporting on the post-pandemic future are following two distinct narratives, the first recognizing the financial and societal repercussions caused by one of the worst economic crises in modern history, with special attention paid to the pandemic’s impact on women, people of color, and low-income families. The second acknowledges pent-up demand and how […]
We just wrapped up Cyber Weekend 2020, and we’ve all seen the headlines: Two record-breaking sales days with Black Friday pulling in $9 billion in sales and Cyber Monday driving $10.8 billion in online orders, a feat that pushed ecommerce adoption to new heights. But beyond those (albeit staggering) numbers were demonstrable trends that signify […]
Q4 is officially upon us, ushering in the arrival of new perspectives and enlightening economic data from McKinsey & Co., eMarketer, GlobalWebIndex, and others. These Q3 reports provide us with a better understanding of how brands and consumers are faring amid such an unusual pre-holiday season. Let’s dive into the highlights. Consumer Trends & Economic […]
With less than 50 days until the U.S. election, all eyes are on… well, just about everything. From consumer sentiment to the stock market, the endless news cycle of candidate coverage to the polls cataloging and profiling undecided voters, countless people are searching for any indication of who will win and how the results of […]
It’s no secret that the retail industry was already in the throes of upheaval before 2020, and with the current novel coronavirus crisis, they’re dealing with unprecedented challenges. And while there’s no doubt that the crisis will eventually end, the key for retailers is how they shift their planning during the crisis so that when […]
Earlier this year, Google hosted its second annual retail summit at its New York City offices, bringing in both agencies and brands to talk about the roadmap ahead and future of retail. Over the course of two days, the summit included countless product updates and a holiday readiness workshop, along with breakout roundtable sessions in […]