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Industry Insights

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Tag: Retail insights

December 02, 2020
Posted by Abby Long

Why “Black Friday” Search Terms Slumped & Other Cyber Weekend Trends

We just wrapped up Cyber Weekend 2020, and we’ve all seen the headlines: Two record-breaking sales days with Black Friday pulling in $9 billion in sales and Cyber Monday driving $10.8 billion in online orders, a feat that pushed ecommerce adoption to new heights. But beyond those (albeit staggering) numbers were demonstrable trends that signify […]

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October 06, 2020
Posted by Abby Long

October Brings Fresh Perspectives on Economic Sentiment, Consumer Confidence

Q4 is officially upon us, ushering in the arrival of new perspectives and enlightening economic data from McKinsey & Co., eMarketer, GlobalWebIndex, and others. These Q3 reports provide us with a better understanding of how brands and consumers are faring amid such an unusual pre-holiday season. Let’s dive into the highlights.  Consumer Trends & Economic […]

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September 22, 2020
Posted by Abby Long

How Will the 2020 U.S. Election Impact Consumer Spending?

With less than 50 days until the U.S. election, all eyes are on… well, just about everything. From consumer sentiment to the stock market, the endless news cycle of candidate coverage to the polls cataloging and profiling undecided voters, countless people are searching for any indication of who will win and how the results of […]

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March 26, 2020
Posted by David Gong

How Retailers Should Plan Amidst the COVID-19 Crisis

It’s no secret that the retail industry was already in the throes of upheaval before 2020, and with the current novel coronavirus crisis, they’re dealing with unprecedented challenges. And while there’s no doubt that the crisis will eventually end, the key for retailers is how they shift their planning during the crisis so that when […]

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August 16, 2019
Posted by Sinead Hultman

What We Learned at the Google Retail Summit

Earlier this year, Google hosted its second annual retail summit at its New York City offices, bringing in both agencies and brands to talk about the roadmap ahead and future of retail. Over the course of two days, the summit included countless product updates and a holiday readiness workshop, along with breakout roundtable sessions in […]

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