Tag: retail
ICYMI: Retailers Move to Exclusively Sell on Amazon
Angela Seits, PMG’s director of social and influencer marketing, recently shared thoughts with Glossy about the “retail apocalypse” and how Amazon is quickly becoming the new storefront for many brands. While department stores are on the decline, exclusively advertising on Amazon might not be the right solution for every retail brand. Check out the full article […]
Marketing Strategies for the New Amazon Era
Editor’s Note: This is Part 2 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 3 – Strategies for Amazon Advertising Let’s talk about Amazon. Perhaps you know them from their website. Or their app. Or their streaming TV box. Or their TV shows. Or their cloud computing services. […]
Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]
Who Are You Wearing? Amazon!
For most of us, Amazon is a normal part of our day-to-day interactions, from registries to wish lists and from toilet paper orders to buying a new grill. So it comes as little surprise that Amazon, who recently went from dipping a toe into the grocery market to making a huge splash (read more here), […]
Google’s Top & Right Rail Ads Impact on Organic
Google’s late February changes to their ad formats have been much discussed within the digital marketing space. These were big changes – they added a 4th ad to the top of many results, and removed ads from the right rail. You can take a look at our review of impact this has had on paid […]
2014: The Year PLA’s Grew Up
The release of the Google Shopping Certification just a few days before Christmas was a fitting finale to an amazing year for the Google Shopping Campaign format. Call me dramatic (I have watched a lot of Tolkien movies this holiday season…), but I consider the release of this training to be symbolic. During a year […]
4 Tips for Surviving the Most Wonderful Time of the Year
While most of the world is enjoying the kick-off of the season of good cheer and peppermint mochas, those who work in the retail space are well into the season of late nights and energy drinks. Luckily a few simple steps can ensure your campaigns are running smoothly throughout the holiday season.
Targeting Luxury vs Economy Consumers
As an advertiser, would you speak to a luxury consumer in the same way as an economy consumer? Probably not, and we’re here to explain why. In this installment of the PMG Brain Room, Kinzi Beckham gives you the lowdown on the marketing differences for economy and luxury consumers, covering everything from ad copy and […]
Back-To-School: Digital Forecast & 6 Marketing Tips
My parents absolutely hated shopping for my school supplies. HATED IT. Every year, they complained about how much they were spending so I could barely make due with a mediocre report card, but it had to be done. Every year, frustrated parents will endure the tedious task of buying things that will ensure their child […]
