With the rapid acceleration of ecommerce due to the global pandemic, tools and utilities that once were considered at the leading edge for enhanced shopper experiences are fast becoming core components for brands that need to sell more without fully leveraging their brick and mortar locations, according to a recent Forbes article. The story stated […]
Another WFH week down, many more to go. In today’s COVID-19 briefing, I’m taking a closer look at: The U.S. economy Newfound challenges for commerce Earnings and the new ways of doing business Every week, I end Friday pondering two things. One, the optimist in me insists that there’s no way the news next week […]
There is a lot that’s uncertain these days, so PMG’s Nick Drabicky tried to outline several certainties that have been borne out of the current health and economic crisis gripping the U.S. and, in particular, the retail industry, through an article published on TotalRetail. According to Drabicky, search is a safe space and will show […]
It’s no secret that the retail industry was already in the throes of upheaval before 2020, and with the current novel coronavirus crisis, they’re dealing with unprecedented challenges. And while there’s no doubt that the crisis will eventually end, the key for retailers is how they shift their planning during the crisis so that when […]
PMG and Old Navy continue to receive industry recognition for the brand’s creative and impactful campaign during International Women’s Day, #SKYSTHELIMIT. It is now a finalist in Digiday‘s Modern Retail Awards as well as The Drum’s Social Buzz Awards. The campaign is nominated in the Best Experiential Campaign category in the Modern Retail Awards competition, […]
Internet Retailer added to the coverage surrounding Google’s launch of its new Shopping platform. The new service is positioned to compete against Amazon, and while it is small compared to the traffic and e-commerce activity on the latter, PMG’s Price Glomski is bullish on Google’s prospects. He stated, “Google’s ultimate objective to provide a one-stop-shop […]
Angela Seits, PMG’s director of social and influencer marketing, recently shared thoughts with Glossy about the “retail apocalypse” and how Amazon is quickly becoming the new storefront for many brands. While department stores are on the decline, exclusively advertising on Amazon might not be the right solution for every retail brand. Check out the full article […]
Editor’s Note: This is Part 2 of our Amazon Series, along with Part 1 – Advertising with Amazon 101 and Part 3 – Strategies for Amazon Advertising Let’s talk about Amazon. Perhaps you know them from their website. Or their app. Or their streaming TV box. Or their TV shows. Or their cloud computing services. […]
Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]
For most of us, Amazon is a normal part of our day-to-day interactions, from registries to wish lists and from toilet paper orders to buying a new grill. So it comes as little surprise that Amazon, who recently went from dipping a toe into the grocery market to making a huge splash (read more here), […]