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News and Insights

Tag: retargeting

October 24, 2017
Posted by Abby Long

Google’s New Global Site Tag

Just in time for the Holidays and hot on the heels of Safari’s Intelligent Tracking Prevention, Google has released a new site tag (global site tag) that helps advertisers work around the ITP update by streamlining conversion tracking across Google products. ITP is a new Safari 11 feature that utilizes machine learning on both desktop […]

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April 20, 2012
Posted by Carlos Navarro

7 Things You Should Know Before Launching A Retargeting Campaign

First let’s start by explaining what exactly is retargeting. If you run an ecommerce, lead generation or any other type of website that requires some sort of conversion you most likely track every single visitor and metrics through your Analytics tool. By now you must have notice that the majority of people that visit your […]

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