Tag: ROI
15 March, 2016
When Will Snapchat Drive Sales?
The potential of making money on Snapchat is real: the app is FULL of millennials and the perfect platform to use for brand awareness right now. During the Super Bowl, several larger companies laid down more than $1 million to have their ads within the Live SB stories. Besides being super and ridiculously expensive, the current […]
20 February, 2015
ROI: It’s Just a Number
I tend to make big deals out of small things. Especially when I know I’m right. You don’t earn the nickname “Sheldon” without furiously arguing over minor details. One of the smallest things in the reporting world that drives me straight up a wall is seeing a dollar sign in front of ROI. It’s unitless […]
