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Tag: ROI

March 15, 2016
Posted by Katie Friedman

When Will Snapchat Drive Sales?

The potential of making money on Snapchat is real: the app is FULL of millennials and the perfect platform to use for brand awareness right now. During the Super Bowl, several larger companies laid down more than $1 million to have their ads within the Live SB stories. Besides being super and ridiculously expensive, the current […]

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February 20, 2015
Posted by Preston Smith

ROI: It’s Just a Number

I tend to make big deals out of small things. Especially when I know I’m right. You don’t earn the nickname “Sheldon” without furiously arguing over minor details. One of the smallest things in the reporting world that drives me straight up a wall is seeing a dollar sign in front of ROI. It’s unitless […]

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