Tag: Schema
How Reviews Present a Growing Opportunity for Hotels
Guest reviews in the accommodations industry remain important, and the marketing opportunities and risks they present have evolved over the last several years. The players in the third-party review space are changing, and the uses for first-party reviews are growing as well. User-Generated Reviews (1st Party Reviews) Reviews that brands collect themselves have historically been […]
How to Use Xpath for Custom Extraction in Screaming Frog
If you’re like me, you were super excited when Screaming Frog added the custom extraction feature to their spider tool. Now, you can do some basic web scraping when crawling a site. This is particularly helpful when it comes to checking if a client’s site is using schema code or checking for hreflang tags. But […]
How to Insert Only if a Condition is Met in SQL and PHP
Let’s say you’re building a system that stores bids (for an ad, for an auction, doesn’t matter) from an external source. Each bid is a value, item/product ID, and timestamp. The external source of the bid doesn’t push updates. Your program will have to go fetch them. However, the bid source only gives you the […]
