Guest reviews in the accommodations industry remain important, and the marketing opportunities and risks they present have evolved over the last several years. The players in the third-party review space are changing, and the uses for first-party reviews are growing as well. User-Generated Reviews (1st Party Reviews) Reviews that brands collect themselves have historically been […]
If you’re like me, you were super excited when Screaming Frog added the custom extraction feature to their spider tool. Now, you can do some basic web scraping when crawling a site. This is particularly helpful when it comes to checking if a client’s site is using schema code or checking for hreflang tags. But […]
Let’s say you’re building a system that stores bids (for an ad, for an auction, doesn’t matter) from an external source. Each bid is a value, item/product ID, and timestamp. The external source of the bid doesn’t push updates. Your program will have to go fetch them. However, the bid source only gives you the […]