The Justice Department and 11 U.S. states filed an antitrust lawsuit against Google, alleging that the tech company uses anticompetitive practices to maintain its dominant position in the online search market. The DOJ’s claim was filed in federal court on Tuesday in Washington, D.C. For months, rumors swelled that any legal action would concentrate on […]
While visual search has risen to prominence via shopping over the last several years, Google recently developed additional visual search ad options that enhance the way that brands re-engage with existing customers and reach potential new ones. What is Visual Search? Visual search technology uses images to connect users with products and/or categories that are […]
Before we begin, can you tell me what the most visited site on the Internet is? I’ll wait. Now be honest, did you have to open your phone to look it up? If the answer is yes, you’re probably not shocked to find out that the answer was Google. On November 13, 2006, Google purchased […]
Google recently announced that the average position metric will be sunset in September 2019; claiming that the metric is not intended to reflect where ads are showing in the SERPs. Late last year, Google introduced four new metrics known as Prominence Metrics which we believe will essentially replace the average position reporting metric. These metrics […]
Yahoo Search is no more. Well, let’s be clear — you can still search for things on yahoo.com (if you’re doing that for some reason) but the power behind that neon purple facade has been coming from a new place since (at least) January 17th with the full transition of all accounts estimated to take […]
To help ourselves, our clients, and the industry orient themselves in this new voice-powered ecosystem, we launched the PMG Voice Lab. The initiative is a long-term investment in research, analysis, and experimentation in the field of voice search and voice-enabled technologies and opportunities. In our first Voice Lab analysis, we put the top voice-enabled technologies […]
In the PMG Voice Lab’s first analysis, we put the top voice-enabled technologies to the test to see how their AI capabilities compare, and most importantly, identify what brands can do to optimize their content for voice search. Download your copy of PMG’s voice search white paper, Why Voice Matters: Identifying the Latest Opportunities in Voice […]
We at PMG (and other digital marketers) use Google products day in and day out, but in recent weeks, we’ve experienced some out of the ordinary occurrences that, in short, have thrown us for a loop. Maybe you can relate? DoubleClick Outage Nearly ten years to the day after Google’s acquisition of DoubleClick, the advertising […]
We’re already placing our bets to see how long Google continues allowing advertisers to make static text ads. Ads that look like this blog’s title are already commonplace and it’s only going to get more complex (while also WAY more accurate and relevant). In this day and age, it just doesn’t make sense to slap some […]
“The optimist proclaims that we live in the best of all possible worlds; and the pessimist fears this is true” – James Branch Cabel Despite these times, I have always leaned to a more optimistic perspective. Needless to say but the last 7 months have been trying for our world. The global fight against terror, […]