Tag: search marketing
The Next Era of Text Ads. {=Blog.CleverTagline}
We’re already placing our bets to see how long Google continues allowing advertisers to make static text ads. Ads that look like this blog’s title are already commonplace and it’s only going to get more complex (while also WAY more accurate and relevant). In this day and age, it just doesn’t make sense to slap some […]
Promoted User Posts: Reddit’s Latest Ad Format
You down with UGC? Yeah, you know me! Not me literally, but that’s what some advertisers might soon be saying thanks to a new ad format being rolled out on Reddit. Unfamiliar with Reddit? Well, it’s a popular timesuck “news source” letting users from all over the world share news stories, random tidbits, […]
The Rise of Google Mobile Brand CPCs
June 28, 2016 – a day that will live in infamy. Hopefully not, but maybe. After letting the dust settle on the Fourth of July holiday weekend, we at PMG have continued to notice a disturbing, but familiar, trend. Google Brand CPCs (average cost-per-click) are on the rise. Yes. Again. This time, in mobile. What […]
Compare Queries in Updated Google Search Analytics
Google Search Console — Webmaster Tools is dead! Long live Webmaster Tools! — has updated their Search Analytics feature set with a powerful new piece of functionality. Now webmasters can compare the performance of specific queries against one another. This comparative analysis was previously possible across the other major dimensions of Search Analytics (Pages, Countries, Devices, Dates, […]
Launching Baidu Brand Zone
Through my last 3 and a half years at PMG I’ve made it no secret that I love working specifically on International strategies. After all, I did study International Marketing in school (with a Digital emphasis) – so it only seems natural that in my post-grad career I’d gravitate towards doing exactly that! What I […]
The Sky Has Not Fallen: A Wrap Up Of Google’s SERP Changes
When Google announced the removal of right rail ads in the SERP, the digital community went wild. There was talk of CPC jumps, drastic spend increases, and chaos for digital marketing strategy everywhere. As the dust settles from the changes, results are not nearly as stark as originally projected. We pulled CPC, CTR, and Avg Pos. […]
The Lowdown On Local Inventory Ads
Here at PMG we’re lucky enough to work with some of the biggest and coolest brands around. Along with bragging rights, this affords us the opportunity to engage in new and awesome betas with Google, Bing, & Yahoo. One of the coolest betas to come around in a while is Google’s Local Inventory Ads (LIAs). […]
5 Most Difficult Things about Starting Your Career in Digital
Stepping away from the relative safety of school into a career in marketing is intimidating enough as it is what with the external expectation that you will immediately turn into Don Draper, constantly pitching clients and swilling scotch. However, there is something just a little more intimidating about starting your career in the relative unknown that is […]
