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Tag: search partners

February 11, 2019
Posted by Blake Lucas

YaBing Or Binghoo? Bing and Yahoo Merge Systems

Yahoo Search is no more. Well, let’s be clear — you can still search for things on yahoo.com (if you’re doing that for some reason) but the power behind that neon purple facade has been coming from a new place since (at least) January 17th with the full transition of all accounts estimated to take […]

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October 11, 2017
Posted by Emily Denney and Josh Parr

The Lowdown on Search Partners: Opting out of Poor Performers

What if 5% of your yearly spend was being wasted on low-quality Search Partner traffic, spending more than enough to drive several conversions without a single purchase? That’d be awful, right? Now, what if you could do something about it? First (for those less familiar with Search Partners), a bit of background information: Question #1: […]

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