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News and Insights

Tag: search retargeting

January 06, 2016
Posted by Rachel Siegmund

Simple RLSA Strategies That Work

Remarketing List for Search Ads If you are unfamiliar with Google’s Remarketing Lists for Search Ads (RLSA) here are the basics. RLSA allows advertisers to retarget users who have previously visited their website via standard keywords and audiences. Unlike standard display retargeting, remarketing ads serve on Google’s search engine results page. Audiences are created in the […]

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April 20, 2012
Posted by Carlos Navarro

7 Things You Should Know Before Launching A Retargeting Campaign

First let’s start by explaining what exactly is retargeting. If you run an ecommerce, lead generation or any other type of website that requires some sort of conversion you most likely track every single visitor and metrics through your Analytics tool. By now you must have notice that the majority of people that visit your […]

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