While visual search has risen to prominence via shopping over the last several years, Google recently developed additional visual search ad options that enhance the way that brands re-engage with existing customers and reach potential new ones. What is Visual Search? Visual search technology uses images to connect users with products and/or categories that are […]
In addition to the ongoing buzz with Holiday right around the corner, there’s a lot happening in the world of search marketing these days. From ITP2 and Responsive Text Updates, below is a roundup of what you need to know. ITP2 Intelligent Tracking Prevention 2.0 (ITP2) is slated for likely release in mid to late […]
PMG picked up two US Search Awards last night for its innovative Modular Bidding Assistant technology. The agency was honored in the categories of Best Mobile Campaign and Best Innovation – Campaign. The Modular Bidding Assistant was created to integrate into PMG teams’ workflows, and help them leverage algorithms to make quick and accurate bid optimizations across all devices. “This […]
Ad copy is an art, and when executed appropriately, can be very effective. Ultimately the goal of any copywriter is to sell something. However, in order to begin to understand what kind of language will convert, a copywriter should have a deep understanding of their desired target market. Target markets can be defined by your […]
The paid search world is buzzing about Expanded Text Ads (ETA’s). We’ve written about them several times, but to provide some background, expanded text ads allow advertisers to use more characters (30-30-80) than standard text ads (25-35-35), and therefore, take up more valuable real-estate on SERP’s. The idea, according to Google, is that in a mobile-first […]
What’s Changing? Google has just announced a new Expanded Text Ad beta, which allows advertisers to extend the length of the copy in their ads. The final specs are as listed below with a screenshot of the implementation to the right: Headline 1: 30 characters Headline 2: 30 characters Description Line: 80 characters. The description […]
The Drum recently nominated PMG as a finalist in its annual Search Awards competition. The agency is recognized in the category of “Best Use of Technology in a Search Campaign.” The honor was given for the agency’s work in developing and using algorithms to drive efficiency in mobile SEM campaigns. Anyone who’s worked directly in paid […]
PMG won five EIMA Awards last night as the DFW Interactive Marketing Association honored the best digital marketing efforts brands and agencies in the metroplex. The awards were bestowed for the record-setting Straight Outta Somewhere campaign with Beats by Dre, and led to the client and agency winning the night’s Best in Show honors. The campaign […]
In the world of pay per click (PPC) management, there’s a vast number of things to check on and optimize to ensure your accounts are running as efficiently as possible. For the purpose of this post, we’re going to focus on Google ad extensions. Ad extensions are ways to increase your overall real estate on the search […]
What is Predictive Search? Predictive search, as the name suggests, is based on the preemptive solicitation of information to a user based on their historical behavior and available data points. In other words it’s search engines, like Google, essentially bypassing the need for a “query” to deliver personally relevant information. In doing so Google & […]