Tag: SEO
Google’s Mission: Keeping You On Google
Over the past two decades, Google has evolved from being a simple search engine with a funny name, white background, and colorful logo to boot. Although the site’s visual characteristics have gone through minor tweaks over the years, the look and feel is still very reminiscent of Google’s humble beginnings. One of the biggest evolutions for Google […]
The 2017 SEO Predictions & Trends Word Cloud
Happy New Year! It’s time for my annual installment of the SEO predictions word cloud – updated for 2017! This is the post where I make a word cloud out of a blog post about 2017 SEO predictions. This year, I will be using this SearchEngineJournal post, which features insights and opinions on SEO trends from 44 leading SEO experts.
SEO for Travel & Hospitality Brands in 2016
ICYMI: When it comes to SEO, Google has no chill, especially in the Travel and Hospitality industries. It’s undeniable. The proof is in the SERPs. Let’s take a look at Google’s most recent updates.
Google Removes ‘Demote Sitelinks’ Feature from Search Console
If as to prove right the old saying, “Nothing good happens after midnight,” Google took to their Webmaster Blog at 4:36am this morning to announce that webmasters would no longer have the option of demoting featured sitelinks within Google Search Console. Prior to this morning, SEOs and webmasters had the option to remove (by “demoting”) […]
Google Home Poses Unique Challenge for SEOs
Recently Google debuted Google Home, their new hands-free assistant and competitor to Amazon Echo. Despite looking like a fancy air freshener, this new gadget promises to make life at home easier, with features like connected home device integration, YouTube access, music streaming from the likes of Spotify and Pandora, and even voice control on Netflix. What’s […]
SEO Weekly Recap (May 13, 2016)
In 2016, it’s getting tough to keep up with the sheer volume of SEO-related news stories that are being published each week. I have several news feeds and alerts set up on various platforms, just trying to stay informed with the latest news, blog posts, and articles. Here are a few of the stories that caught my eye this week.
Three Reasons to Say “Good Riddance!” to Google PageRank
This past Friday, April 15th 2016, Google killed off the PageRank score feed just like they said they would about a month ago. It doesn’t mean that PageRank is gone — far from it. Google still uses the score internally as a measurement and factor in natural search rankings. It’s just our access to PageRank […]
Performing a Backlink Audit: The Basics
In the ever-evolving world of SEO, the ranking factors that we cared about most just a year ago might not hold that same weight now. Keyword stuffing is a thing of the past and search engine algorithms are getting smarter. One thing many SEOs agree on, however, (including the king of Moz himself, Rand Fishkin) […]
What to Expect From Google’s Right Rail Ad Update
After many months of testing removal of right rail ads in the SERPs, news broke via Search Engine Land on Friday afternoon that Google will be removing all right rail ads in the SERPs globally. Although this was a sudden surprise, our account teams at PMG had begun seeing many instances of the Google SERPs beginning to show this change in 2015 and into 2016.
The Unpredictable Future of Predictive Search
What is Predictive Search? Predictive search, as the name suggests, is based on the preemptive solicitation of information to a user based on their historical behavior and available data points. In other words it’s search engines, like Google, essentially bypassing the need for a “query” to deliver personally relevant information. In doing so Google & […]
