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News and Insights

Tag: SEO

January 23, 2019
Posted by Shahista Kassam

Proving the Value of SEO

What does the future of SEO really look like? Is SEO going to die? Does SEO yield any valuable results? — You are probably reading this article because of one of these questions. It might feel like an uphill battle to consistently answer these questions especially when it involves discussing SEO with higher executives. Here’s […]

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December 12, 2018
Posted by Shahista Kassam

How to Optimize for Featured Snippets

Remember that frustrating time when you had to perform multiple search queries before Google finally returned what you were looking for? Gone are those days – thanks to featured snippets! The Google search engine result page (SERP) has changed drastically over the years. Much of Google’s focus has been to provide results to user queries […]

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January 25, 2017
Posted by Nick Weeks

Google’s Mission: Keeping You On Google

Over the past two decades, Google has evolved from being a simple search engine with a funny name, white background, and colorful logo to boot. Although the site’s visual characteristics have gone through minor tweaks over the years, the look and feel is still very reminiscent of Google’s humble beginnings.   One of the biggest evolutions for Google […]

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January 04, 2017
Posted by Kerry Dean

The 2017 SEO Predictions & Trends Word Cloud

Happy New Year! It’s time for my annual installment of the SEO predictions word cloud – updated for 2017! This is the post where I make a word cloud out of a blog post about 2017 SEO predictions. This year, I will be using this SearchEngineJournal post, which features insights and opinions on SEO trends from 44 leading SEO experts.

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October 14, 2016
Posted by Kerry Dean

SEO for Travel & Hospitality Brands in 2016

ICYMI: When it comes to SEO, Google has no chill, especially in the Travel and Hospitality industries. It’s undeniable. The proof is in the SERPs. Let’s take a look at Google’s most recent updates.

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October 13, 2016
Posted by Jonathan Hunt

Google Removes ‘Demote Sitelinks’ Feature from Search Console

If as to prove right the old saying, “Nothing good happens after midnight,” Google took to their Webmaster Blog at 4:36am this morning to announce that webmasters would no longer have the option of demoting featured sitelinks within Google Search Console. Prior to this morning, SEOs and webmasters had the option to remove (by “demoting”) […]

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October 10, 2016
Posted by Brian Edwards

Google Home Poses Unique Challenge for SEOs

Recently Google debuted Google Home, their new hands-free assistant and competitor to Amazon Echo. Despite looking like a fancy air freshener, this new gadget promises to make life at home easier, with features like connected home device integration, YouTube access, music streaming from the likes of Spotify and Pandora, and even voice control on Netflix. What’s […]

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May 13, 2016
Posted by Kerry Dean

SEO Weekly Recap (May 13, 2016)

In 2016, it’s getting tough to keep up with the sheer volume of SEO-related news stories that are being published each week. I have several news feeds and alerts set up on various platforms, just trying to stay informed with the latest news, blog posts, and articles. Here are a few of the stories that caught my eye this week.

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April 25, 2016
Posted by Jonathan Hunt

Three Reasons to Say “Good Riddance!” to Google PageRank

This past Friday, April 15th 2016, Google killed off the PageRank score feed just like they said they would about a month ago. It doesn’t mean that PageRank is gone — far from it. Google still uses the score internally as a measurement and factor in natural search rankings. It’s just our access to PageRank […]

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March 10, 2016
Posted by Aundraya Ruse

Performing a Backlink Audit: The Basics

In the ever-evolving world of SEO, the ranking factors that we cared about most just a year ago might not hold that same weight now. Keyword stuffing is a thing of the past and search engine algorithms are getting smarter. One thing many SEOs agree on, however, (including the king of Moz himself, Rand Fishkin) […]

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