Remember that frustrating time when you had to perform multiple search queries before Google finally returned what you were looking for? Gone are those days – thanks to featured snippets! The Google search engine result page (SERP) has changed drastically over the years. Much of Google’s focus has been to provide results to user queries […]
Over the past two decades, Google has evolved from being a simple search engine with a funny name, white background, and colorful logo to boot. Although the site’s visual characteristics have gone through minor tweaks over the years, the look and feel is still very reminiscent of Google’s humble beginnings. One of the biggest evolutions for Google […]
When Google announced the removal of right rail ads in the SERP, the digital community went wild. There was talk of CPC jumps, drastic spend increases, and chaos for digital marketing strategy everywhere. As the dust settles from the changes, results are not nearly as stark as originally projected. We pulled CPC, CTR, and Avg Pos. […]