Google’s late February changes to their ad formats have been much discussed within the digital marketing space. These were big changes – they added a 4th ad to the top of many results, and removed ads from the right rail. You can take a look at our review of impact this has had on paid […]
A question pops into your head, you Google it, and within your search results is…another search box. The M.C. Escher drawing of the Google SERPs, “search within a search” is a new feature Google rolled out in September. Above is how this looks for a search for “Tesla.” When Do Search Boxes Appear? The boxes appear […]
The most recent trend that I have noticed is the change in the layout of the SERPs. Since the beginning of SEO time, we have grown accustomed to search results grouped in batches of 10. Page 1 of the SERPs is results 1-10. Page 2 is 11-20. Page 3 is 21-30. Etc… NOT ANY MORE!
Now for an SEO conspiracy theory: When it comes to organic search ranking factors, some SEOs speculate that Google is factoring in bounce rates back to the SERPs.