• About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us
  • About Us
    • New York
  • Work
  • Capabilities
  • Careers
  • Technology
  • Blog
  • Contact Us

COVID-19

Updates &
Industry Insights

Read

Tag: shopping ads

October 05, 2020
Posted by Amanda Ashley, Katy Winans and Marie Ryan

Auction Time versus Intraday tROAS Bidding Strategies

With the recent launch of Auction Time Bidding for Shopping campaigns within SA360, understanding the differentiators and benefits of utilizing Auction Time versus Intraday tROAS bidding strategies becomes paramount to the success of your accounts leading up to the holiday season.  Focusing specifically on comparing Auction Time and Intraday Target ROAS bid strategies, those who […]

Read
August 24, 2020
Posted by Sean Adams

Buy on Google Goes Commission-Free

Quick Overview In an unexpected announcement last month, Google revealed that its ‘Buy on Google’ (BoG) program, which lets retail customers purchase products from participating vendors on the Shopping tab without ever leaving the Google platform, will be moving away from its previously established commission-based model. With that, let us dive in! Background Buy on […]

Read
November 06, 2019
Posted by David Gong

NBCUniversal’s Shoppable Ads and New Facebook Watch Ad Product

PMG recently provided insightful commentary on a couple of new developments aimed towards TV and digital advertisers. In a Mobile Marketer article about Comcast’s NBCUniversal rollout of ads that let viewers use their smartphones to buy products featured in shows they are watching, PMG’s Price Glomski compared the offering to the growing prevalence of the […]

Read
July 08, 2019
Posted by Melissa Lackey

What’s New with Google Shopping?

Back in the 90s, two of the most well-known brands in the world were mere babies. Amazon sold its first book from Jeff Bezos’ Seattle area garage in July of 1995, and just two years later, google.stanford.edu became a registered domain on the interwebs. Over the course of two decades, both entities have played a […]

Read
October 11, 2018
Posted by Lauren Lyster

Pinterest For Retail: Tools for Success

Launched in March of 2010, Pinterest began as a simple online pinboard, a discovery platform, where users could save and share images, organized by board, and follow other users’ boards if they had similar tastes. Today, Pinterest is among the top social media platforms, boasting over 250 million monthly users, with 80% accessing the platform […]

Read
May 31, 2016
Posted by Martin Rudler

Google Announces New & Useful Inventory Features

Just a week ago, Google quietly announced three big updates: Shopping ads can now be found on the images tab. A “Store Pickup” option can be added to Google hosted product pages. The knowledge panel now includes a link to search all local store inventory. At the center of the last two is a growing […]

Read
September 09, 2015
Posted by Blake Burch

New Shopping Promotions Format

Promotion tags for shopping campaigns have been around for a while, giving advertisers an easy way to call out their special offers and let users know that they can get added benefits. The current promotion tags do a great job of standing out with an icon and the “Special Offer” text, but they tend to look […]

Read

Latest White Papers

  • Shifting Plans for 2020 & Beyond
  • Game On: How Brands Can Log Into A Diverse Multi-Billion Dollar Industry
  • What CCPA Means For Brands
  • How Google is Improving Consumer Data Privacy
  • Ways to Prepare for the Cookieless Future
  • See all White Papers

Featured Posts

  • Ad Age Names PMG #1 Best Place to Work in 2021
  • MediaPost Names PMG Independent Agency of the Year
  • PMG Client Portfolio Trends During Amazon Prime Day 2020
  • A Closer Look at the Congressional Big Tech Market Power Report
  • What to Know About Reddit

Categories

  • Consumer Insights
  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Digital TV & Video
  • Ecommerce
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • Programmatic & Display
  • SEO
  • Social Media
  • Structured Data
Fort Worth

2845 West 7th Street
Fort Worth, TX 76107

Dallas

3102 Oak Lawn Avenue
Suite 650
Dallas, TX 75219

Austin

823 Congress Avenue
Suite 800
Austin, TX 78701

London

33 Broadwick Street
London
W1F 0DQ

New York

120 East 23rd Street
New York, NY 10010

Get in touch

(817) 420 9970
info@pmg.com

Subscribe to the PMG Newsletter
© 2021 PMG Worldwide, LLC, All Rights Reserved
  • Contact
  • Privacy Policy
 Tweet
 Share
 Tweet
 Share
 Tweet
 Share
 LinkedIn
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.