With the recent launch of Auction Time Bidding for Shopping campaigns within SA360, understanding the differentiators and benefits of utilizing Auction Time versus Intraday tROAS bidding strategies becomes paramount to the success of your accounts leading up to the holiday season. Focusing specifically on comparing Auction Time and Intraday Target ROAS bid strategies, those who […]
Quick Overview In an unexpected announcement last month, Google revealed that its ‘Buy on Google’ (BoG) program, which lets retail customers purchase products from participating vendors on the Shopping tab without ever leaving the Google platform, will be moving away from its previously established commission-based model. With that, let us dive in! Background Buy on […]
PMG recently provided insightful commentary on a couple of new developments aimed towards TV and digital advertisers. In a Mobile Marketer article about Comcast’s NBCUniversal rollout of ads that let viewers use their smartphones to buy products featured in shows they are watching, PMG’s Price Glomski compared the offering to the growing prevalence of the […]
Back in the 90s, two of the most well-known brands in the world were mere babies. Amazon sold its first book from Jeff Bezos’ Seattle area garage in July of 1995, and just two years later, google.stanford.edu became a registered domain on the interwebs. Over the course of two decades, both entities have played a […]
Launched in March of 2010, Pinterest began as a simple online pinboard, a discovery platform, where users could save and share images, organized by board, and follow other users’ boards if they had similar tastes. Today, Pinterest is among the top social media platforms, boasting over 250 million monthly users, with 80% accessing the platform […]
Just a week ago, Google quietly announced three big updates: Shopping ads can now be found on the images tab. A “Store Pickup” option can be added to Google hosted product pages. The knowledge panel now includes a link to search all local store inventory. At the center of the last two is a growing […]
Promotion tags for shopping campaigns have been around for a while, giving advertisers an easy way to call out their special offers and let users know that they can get added benefits. The current promotion tags do a great job of standing out with an icon and the “Special Offer” text, but they tend to look […]