Tag: snapchat
Snapchat Releases New Measurement Tools
News broke this week that Snapchat is rolling out a new measurement program to combat what marketers believe is one their biggest faults, the lack of ad tracking and measurement tools. This release comes on the heels of other reports that Instagram stories daily use have surpassed Snapchat. Up until now, Snapchat was not able […]
Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]
Snapchat Announces Group Chat
The more the merrier this festive season! Snapchat just announced the rollout of its own Group Chat functionality in its app. So what’s new? Now after snapping your favorite view of the Rockies or a glimpse of your holiday eggnog, you’ll be able to send the image or video to a group chat. Users will be able […]
A Snapshot of the new Snapchat: Snap Inc. + Spectacles
On Friday, Snapchat announced two major updates. The first was a name change – the company will now be formally known as Snap Inc., which showcases its broader focus for the brand moving forward. The second was Snap’s first hardware product release, the Spectacles. The Specs are the newest form of wearable tech, delivering a […]
It’s a Wrap: New York Fashion Week Spring/Summer 2017 Digital Marketing
New York Fashion Week (NYFW) has officially wrapped and this year the collections were colorful and the marketing was ever brighter. Brands were thinking outside of the box for their Spring/Summer 2017 collections. Many brands took the shoppable runways approach, while others took the live stream approach. These are all the safe obvious choices. Don’t get […]
Introducing the New Instagram ‘Stories’
Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]
When Snapchat announced its acquisition of Bitstrips in March for a reported $100 million, marketers began to envision the Bitmoji app, which lets users create personalized avatars of themselves, as a step out of the comparatively murky waters of advertising on the social platform. Last week, Snapchat rolled out the update to its more than 150 […]
Lately is seems like Snapchat is constantly in the news for new updates to their platform and upcoming features. Last week Snapchat introduced Memories, which allows you to save your snaps and stories in the app itself. On Tuesday it was announced that users can now send their Bitmoji to people in snaps or over chat, which […]
The Top 3 Things To Know About Vertical Video
Thanks to platforms like Snapchat, brands all over the world are starting to take vertical video formats a lot more seriously. User consumption of digital content across mobile devices has skyrocketed (duh), and these behaviors have been the driving force into how we view video as well. Growing adoption across live video content platforms (Snapchat […]
How to make your own Snapchat Geofilters
Snapchat recently rolled out a self service platform for individuals and companies to design, upload and host their own paid, geo-fenced filters. Power to the people! PMG was at the forefront of this release and tested the product soon after the launch. The 4-step setup is quite simple, as can be seen outlined below: Step 1 – […]
