• Work
  • Capabilities
  • Culture
  • Careers
  • Work
  • Capabilities
  • Culture
  • Careers
  • News and Insights
  • Connect
Subscribe to the PMG Newsletter
News and Insights

Tag: snapchat

13 April, 2018
Posted by Zaayer Merchant

‘It’s All Social’ – Updates from Q1 2018

From Facebook changing its algorithm to Snapchat changing the entire layout of its app, Q1 kept our social team busy. So now that it’s over, we took a look at some of the highlights, some of which had us scrambling and others had us excited. Facebook’s Algorithm Change Probably the biggest change since the platform […]

Read
06 February, 2018
Posted by Maddie Owen and Abby Long

Exploring the Current Shoppable Media Opportunities

In the effort to merge the shopping and social experience for brands, many social media platforms have been developing ways for consumers to discover, review and shop product offerings – all within the social media apps and platforms they love. And for a good reason, in 2017, 74% of shoppers used social media to inform […]

Read
16 October, 2017
Posted by Katie Friedman and Aaron Elkins

Augmented Reality: The Next Frontier

The last time a dancing piece of food went viral, it was March 2002 and it was a banana singing about Peanut Butter Jelly Time. Today, things are more sophisticated: you can project a dancing hot dog into your room on Snapchat (without the music, thankfully). Besides being addicting to watching these guys gyrate around, […]

Read
03 August, 2017
Posted by Maddie Owen

Snapchat Releases New Measurement Tools

News broke this week that Snapchat is rolling out a new measurement program to combat what marketers believe is one their biggest faults, the lack of ad tracking and measurement tools. This release comes on the heels of other reports that Instagram stories daily use have surpassed Snapchat. Up until now, Snapchat was not able […]

Read
17 July, 2017
Posted by Lauren-Ashton Shepheard and Kyle Knox

Innovative Methods to Measure Online to Offline Conversion Rates

Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]

Read
13 December, 2016
Posted by Kyle Knox

Snapchat Announces Group Chat

The more the merrier this festive season! Snapchat just announced the rollout of its own Group Chat functionality in its app. So what’s new? Now after snapping your favorite view of the Rockies or a glimpse of your holiday eggnog, you’ll be able to send the image or video to a group chat. Users will be able […]

Read
26 September, 2016
Posted by Devon Rosenberry

A Snapshot of the new Snapchat: Snap Inc. + Spectacles

On Friday, Snapchat announced two major updates. The first was a name change – the company will now be formally known as Snap Inc., which showcases its broader focus for the brand moving forward. The second was Snap’s first hardware product release, the Spectacles. The Specs are the newest form of wearable tech, delivering a […]

Read
23 September, 2016
Posted by Angela Taylor

It’s a Wrap: New York Fashion Week Spring/Summer 2017 Digital Marketing

New York Fashion Week (NYFW) has officially wrapped and this year the collections were colorful and the marketing was ever brighter. Brands were thinking outside of the box for their Spring/Summer 2017 collections. Many brands took the shoppable runways approach, while others took the live stream approach. These are all the safe obvious choices. Don’t get […]

Read
02 August, 2016
Posted by Katie Friedman

Introducing the New Instagram ‘Stories’

Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]

Read
25 July, 2016
Posted by Beth McNamara

Bitmoji + Snapchat…and the Implications for Digital Marketing

When Snapchat announced its acquisition of Bitstrips in March for a reported $100 million, marketers began to envision the Bitmoji app, which lets users create personalized avatars of themselves, as a step out of the comparatively murky waters of advertising on the social platform. Last week, Snapchat rolled out the update to its more than 150 […]

Read
Next
1 2

Latest White Papers

  • Why Voice Matters: Identifying the Latest Opportunities in Voice Search
  • eSports Advertising and How Brands Can Get in the Game
  • Navigating the Amazon Ecosystem
  • See all White Papers

Featured Posts

  • Breaking New Ground at PMG with WeCollective
  • Getting Started with Digital Marketing in India
  • 5 Things to Know About Generation Z
  • Being Your Authentic Self in the Workplace
  • Using Social to Build Buzz

Categories

  • Content
  • Creative Design
  • Data Analytics
  • Development
  • Display
  • Industry News
  • Local
  • Mobile
  • Paid Search
  • PMG Culture
  • SEO
  • Social Media
  • Structured Data
  • Video

Fort Worth (HQ)

2845 W. 7th Street
Fort Worth, TX 76107

Austin

301 Congress Ave
Ste 220
Austin, TX 78701

Dallas

3102 Oak Lawn Ave
Ste 650
Dallas, TX 75219

Los Angeles

520 Broadway
Santa Monica, CA 90401

London

2 Sheraton Street
London
W1F 8BH

Follow Us

Subscribe to the PMG Newsletter
© 2019 PMG Worldwide LLC. All Rights Reserved.
  • Privacy
  • Contact
  • (817) 420-9970
We and our partners use cookies to personalize content, analyze traffic, and deliver ads. By using our website, you agree to the use of cookies as described in our Cookie Policy.