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Welcome to the latest edition of ICYMI, where we recap PMG’s contribution of insights and opinions across a number of timely topics in recent industry articles. First up, Carly Carson was quoted in an AdExchanger story that examined why Snap wasn’t able to maximize its acquisition of Placed, which it recently sold to Foursquare. Over […]
From Facebook changing its algorithm to Snapchat changing the entire layout of its app, Q1 kept our social team busy. So now that it’s over, we took a look at some of the highlights, some of which had us scrambling and others had us excited. Facebook’s Algorithm Change Probably the biggest change since the platform […]
In the effort to merge the shopping and social experience for brands, many social media platforms have been developing ways for consumers to discover, review and shop product offerings – all within the social media apps and platforms they love. And for a good reason, in 2017, 74% of shoppers used social media to inform […]
The last time a dancing piece of food went viral, it was March 2002 and it was a banana singing about Peanut Butter Jelly Time. Today, things are more sophisticated: you can project a dancing hot dog into your room on Snapchat (without the music, thankfully). Besides being addicting to watching these guys gyrate around, […]
News broke this week that Snapchat is rolling out a new measurement program to combat what marketers believe is one their biggest faults, the lack of ad tracking and measurement tools. This release comes on the heels of other reports that Instagram stories daily use have surpassed Snapchat. Up until now, Snapchat was not able […]
Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]
The more the merrier this festive season! Snapchat just announced the rollout of its own Group Chat functionality in its app. So what’s new? Now after snapping your favorite view of the Rockies or a glimpse of your holiday eggnog, you’ll be able to send the image or video to a group chat. Users will be able […]
On Friday, Snapchat announced two major updates. The first was a name change – the company will now be formally known as Snap Inc., which showcases its broader focus for the brand moving forward. The second was Snap’s first hardware product release, the Spectacles. The Specs are the newest form of wearable tech, delivering a […]
New York Fashion Week (NYFW) has officially wrapped and this year the collections were colorful and the marketing was ever brighter. Brands were thinking outside of the box for their Spring/Summer 2017 collections. Many brands took the shoppable runways approach, while others took the live stream approach. These are all the safe obvious choices. Don’t get […]
Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]