From Facebook changing its algorithm to Snapchat changing the entire layout of its app, Q1 kept our social team busy. So now that it’s over, we took a look at some of the highlights, some of which had us scrambling and others had us excited. Facebook’s Algorithm Change Probably the biggest change since the platform […]
Detailed targeting + effective placements + great copy + engaging creative = the perfect social campaign. By working closely with our client’s social teams, PMG effectively manages all of these. But there’s one invisible variable in this equation that is often forgotten: bidding. Budgets are easy to change and understand, but bidding can be much […]
Over the past year, Facebook has been working hard to prove the online to offline relationship with a variety of new product releases, including local awareness ad updates and an offline conversion API that allows advertisers to account for the impact of ad campaigns on transactions that take place in stores, call centers and more. […]
Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]
For the millionth time, we know that “2015 is the year of video.” Most people got the point when people starting blogging about it last summer. The challenge for a lot of brands and marketers is how to reconcile the costs associated with creating high-quality video content and then translating it into something that is a […]
Ultimately, anyone’s Q4 can be a bang or bust in social. Keep the following points in mind as you plan ahead and before you know it, you’ll be breaking out the eggnog to toast an epically successful holiday season. Okay. You know we’ve gotta talk about the G word. What’s the client’s goal for Q4 […]