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COVID-19

Updates &
Industry Insights

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Tag: social media advertising

June 26, 2020
Posted by David Gong

TikTok Drawing Advertiser Attention, But Brands Still Hesitant

As the COVID-19 crisis continues to keep people home and physically distant from each other, more people are turning to TikTok for lighthearted content and mental relief. However, while the audience has grown, advertisers are still hesitant about the platform, according to Digiday. PMG’s Miranda Haynie added her thoughts to the story, which details that […]

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August 22, 2018
Posted by Carly Carson

Facebook’s Trust Ranking and The Removal of 5,000+ Advertising Targeting Options

Facebook made headlines this week with two announcements that signal continued investment in buttoning up platform usage and may improve trust with users as well as quell misinformation within the platform. In a blog post titled “Keeping Advertising Safe and Civil,” Facebook announced it would be removing over 5,000 targeting options to prevent misuse of […]

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August 14, 2018
Posted by Lauren Lyster

The Biggest Social Media Updates from Q2 2018

From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]

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July 13, 2018
Posted by Lauren Lyster

Decrease in Twitter Followers? Here’s Why.

In an effort to cut down on fraud, Twitter recently announced that locked accounts would be removed from users’ follower counts, meaning many individuals and brands will see a drop in their number of followers, effective this week. Twitter expects that most individuals will see a change of four followers or less, while larger accounts […]

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April 13, 2018
Posted by Zaayer Merchant

‘It’s All Social’ – Updates from Q1 2018

From Facebook changing its algorithm to Snapchat changing the entire layout of its app, Q1 kept our social team busy. So now that it’s over, we took a look at some of the highlights, some of which had us scrambling and others had us excited. Facebook’s Algorithm Change Probably the biggest change since the platform […]

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September 13, 2017
Posted by Jamie Reinhard

Making the Case For Manual Bidding

Detailed targeting + effective placements + great copy + engaging creative = the perfect social campaign. By working closely with our client’s social teams, PMG effectively manages all of these. But there’s one invisible variable in this equation that is often forgotten: bidding. Budgets are easy to change and understand, but bidding can be much […]

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September 27, 2016
Posted by Lauren-Ashton Shepheard

Facebook Introduces Local Dynamic Product Ads (DAR)

Over the past year, Facebook has been working hard to prove the online to offline relationship with a variety of new product releases, including local awareness ad updates and an offline conversion API that allows advertisers to account for the impact of ad campaigns on transactions that take place in stores, call centers and more. […]

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August 02, 2016
Posted by Katie Friedman

Introducing the New Instagram ‘Stories’

Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]

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May 20, 2015
Posted by Earl Hwang

Get More Out Of Your Facebook Video Campaigns

For the millionth time, we know that “2015 is the year of video.”  Most people got the point when people starting blogging about it last summer. The challenge for a lot of brands and marketers is how to reconcile the costs associated with creating high-quality video content and then translating it into something that is a […]

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September 19, 2014
Posted by Kinzi Beckham

Surviving Q4 Holiday in Social Media: 5 Things You Should Really Consider

Ultimately, anyone’s Q4 can be a bang or bust in social. Keep the following points in mind as you plan ahead and before you know it, you’ll be breaking out the eggnog to toast an epically successful holiday season. Okay. You know we’ve gotta talk about the G word. What’s the client’s goal for Q4 […]

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