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Tag: social media marketing

06 February, 2019
Posted by Lauren Resnick and Erica Aveard

The Rise of Pet Influencers: A Paw-Pular POV

Without fail, it seems that just about every time you scroll down your Instagram feed, you can’t escape the presence of a dog in menswear clothing, a celebrity dachshund going on trips, or a raccoon that found a forever home in the Bahamas. These animals seem to be living lavish, colorful lives that far surpass […]

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29 August, 2018
Posted by Katie Friedman

Using Social to Build Buzz

It started with Radiohead in 2016. Their fanbase was shocked when they began to wipe all content off of their social media pages — to announce the release of their ninth album A Moon Shaped Pool. Deleting their content and the subsequent online gossip that followed led to an increase in over 300k followers over the […]

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17 May, 2018
Posted by Katie Friedman

Mastering Vkontakte, Russia’s Most Popular Social Media Platform

I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]

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28 November, 2017
Posted by Leyla Kanafani, Ting Zheng and Catie Beatty

Mastering Social Dynamic Ads (DPAs)

Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]

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23 January, 2017
Posted by Mason Suess

High Impact Testing – Waze App

When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]

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16 June, 2016
Posted by Martin Rudler

What’s on your mind? Facebook Reacts to Decline in Original Shares

When is the last time you shared something personal on Facebook? Not the latest sloth video (see below), or a link to that fascinating NYT piece you just finished reading, but something straight from your life to the keyboard? Chances are, it hasn’t been as recently as it once would have been – and Facebook […]

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30 March, 2016
Posted by Kyle Knox

Snapchat 2.0 – What’s New?

The Snapverse is abuzz with the latest update to Millennials’ third favorite social network. What Makes it Unique? Straight out of the gates, the update is bold and unlike similar product offerings in the market. The new features come in response to the growing importance that digitally-inclined audiences place on live, seamless human interaction. Facebook Messenger […]

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22 September, 2015
Posted by Eva Yang

Proceed with Facebook: Ever Checked Out Blueprint?

No one would ever disagree that social media marketing is new, energetic, as well as ever-changing. Not so long ago social media was all about posting organic posts and earning likes, comments and shares. It was, in common knowledge, something that brand marketers might ask their interns to deal with. Everyone used (or at least […]

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21 May, 2015
Posted by Addison Wheeler

Facebook Introduces Instant Articles

Growing up, my parents always told me how good my generation had it vs. when they were younger. They did not have smart phones (or cell phones for that matter), Internet, Netflix, an ‘on demand’ button…the list could go on. My generation has grown up with an increasing expectation of instant gratification. If our needs […]

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20 May, 2015
Posted by Earl Hwang

Get More Out Of Your Facebook Video Campaigns

For the millionth time, we know that “2015 is the year of video.”  Most people got the point when people starting blogging about it last summer. The challenge for a lot of brands and marketers is how to reconcile the costs associated with creating high-quality video content and then translating it into something that is a […]

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