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The Drum Marketing Awards recently named the collective effort between PMG and Beats by Dre a finalist in two categories; Retail or E-commerce and Sports. In both categories, PMG was recognized for our work on the “Made Defiant” campaign. The Beats by Dre “Made Defiant” campaign was a Pan-European effort that used localized talent and […]
Without fail, it seems that just about every time you scroll down your Instagram feed, you can’t escape the presence of a dog in menswear clothing, a celebrity dachshund going on trips, or a raccoon that found a forever home in the Bahamas. These animals seem to be living lavish, colorful lives that far surpass […]
It started with Radiohead in 2016. Their fanbase was shocked when they began to wipe all content off of their social media pages — to announce the release of their ninth album A Moon Shaped Pool. Deleting their content and the subsequent online gossip that followed led to an increase in over 300k followers over the […]
I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]
Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]
When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]
When is the last time you shared something personal on Facebook? Not the latest sloth video (see below), or a link to that fascinating NYT piece you just finished reading, but something straight from your life to the keyboard? Chances are, it hasn’t been as recently as it once would have been – and Facebook […]
The Snapverse is abuzz with the latest update to Millennials’ third favorite social network. What Makes it Unique? Straight out of the gates, the update is bold and unlike similar product offerings in the market. The new features come in response to the growing importance that digitally-inclined audiences place on live, seamless human interaction. Facebook Messenger […]
No one would ever disagree that social media marketing is new, energetic, as well as ever-changing. Not so long ago social media was all about posting organic posts and earning likes, comments and shares. It was, in common knowledge, something that brand marketers might ask their interns to deal with. Everyone used (or at least […]
Growing up, my parents always told me how good my generation had it vs. when they were younger. They did not have smart phones (or cell phones for that matter), Internet, Netflix, an ‘on demand’ button…the list could go on. My generation has grown up with an increasing expectation of instant gratification. If our needs […]