Tag: social media marketing
High Impact Testing – Waze App
When looking into potential high impact, outside-the-box testing ideas for a client, it is important to vet potential vendors by asking the right questions with your campaign goals in mind. Ensuring that the partner has the targeting capabilities to meet your client’s target market is imperative, but a successful campaign is also centered around finding […]
When is the last time you shared something personal on Facebook? Not the latest sloth video (see below), or a link to that fascinating NYT piece you just finished reading, but something straight from your life to the keyboard? Chances are, it hasn’t been as recently as it once would have been – and Facebook […]
Snapchat 2.0 – What’s New?
The Snapverse is abuzz with the latest update to Millennials’ third favorite social network. What Makes it Unique? Straight out of the gates, the update is bold and unlike similar product offerings in the market. The new features come in response to the growing importance that digitally-inclined audiences place on live, seamless human interaction. Facebook Messenger […]
Proceed with Facebook: Ever Checked Out Blueprint?
No one would ever disagree that social media marketing is new, energetic, as well as ever-changing. Not so long ago social media was all about posting organic posts and earning likes, comments and shares. It was, in common knowledge, something that brand marketers might ask their interns to deal with. Everyone used (or at least […]
Facebook Introduces Instant Articles
Growing up, my parents always told me how good my generation had it vs. when they were younger. They did not have smart phones (or cell phones for that matter), Internet, Netflix, an ‘on demand’ button…the list could go on. My generation has grown up with an increasing expectation of instant gratification. If our needs […]
Get More Out Of Your Facebook Video Campaigns
For the millionth time, we know that “2015 is the year of video.” Most people got the point when people starting blogging about it last summer. The challenge for a lot of brands and marketers is how to reconcile the costs associated with creating high-quality video content and then translating it into something that is a […]
Facebook News Feed Update: The Power of Choice
For those of us who are tired of constantly scrolling through our news feeds to find relevant and engaging content that we actually care about, not to worry. Facebook has found a solution. Facebook recently announced that it is experimenting with a new feature for its news feed algorithm that will allow users to select the friends and pages […]
Top 6 Social Media Strategies Summit Takeaways
We’ve all heard the usual digital conference declarations: “Content is king”; “It’s the year of mobile”; “Mobile is social.” For all you jargon lovers, you’re in luck. There were a few nods to your favorite clichés at the Social Media Strategies Summit in Chicago. Jargon offenses aside, I was happy to walk away with some […]
Social Media Between Different Industries
I regret to inform you that the headline of this blog post is incredibly misleading. I’m actually only qualified to speak on two industries, so this isn’t going to be some comprehensive list that will explain to you the mysteries of the commercial world. You’ll get two industries and you’ll like it! I just moved […]
Marketing to Millennials: Find the White Space
When I saw the marketing to millennials session on the Social Media Strategies Summit schedule, I promptly guessed that Buzzfeed would be leading a session on cat photos. I was pleasantly surprised to find that Clorox (yes, the bleach and house product brand) was the company at the forefront of marketing to the most talked […]
