Announced last week, Facebook’s new Off-Facebook Activity tool will give each user a summary of the third-party websites and apps that share a user’s visit history information with Facebook; allowing people the opportunity to clear that history from their account if they choose to. This feature was announced last year, but given additional recommendations from […]
Report after report is published touting that social engagement is on the decline. But before brands start to feel the FOMO, it’s important to understand that engagement isn’t necessarily declining, it’s changing. Social platform behavior changes constantly, and over the past year, changes are happening at lightning speed. Consumers are taking a different approach to […]
Hidden behind the #facebookapocalypse of 2019 (where Facebook’s suite of apps went down for the longest time in over four years), was a seemingly simple announcement: Facebook is replacing its relevance score. Although it may seem small, this release has big implications for marketers around the world. Relevance score, which offered advertisers insight into how […]
As we all know, content is king, and for brands and advertisers in 2019 that means one thing: vertical video. With consumers spending more time with digital media than traditional media for the first time in 2018, and the majority of that time being on mobile, the stage has been set for vertical video to […]
PMG’s Carly Carson and Katie Friedman hopped on the “Tidying Up” bandwagon and broke down how to tidy up your social accounts with Entrepreneur. According to Carson and Friedman, the KonMari method can reduce your device bloat and in turn help lower your stress. To properly ‘Marie Kondo’ your phone you’ll need to go through […]
PMG’s Inaugural Private Dinner Series and fireside chat took place last week in Dallas. It was a great night filled with cocktails and conversation at the beautiful Mirador restaurant that overlooks the famous Eye sculpture by Tony Tasset. The conversation of the night revolved around How the Rise of Content Co-Creation Is Shaping the Customer […]
It started with Radiohead in 2016. Their fanbase was shocked when they began to wipe all content off of their social media pages — to announce the release of their ninth album A Moon Shaped Pool. Deleting their content and the subsequent online gossip that followed led to an increase in over 300k followers over the […]
From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]
Mobile-first. Simple and intuitive. Quality, curated content. These are the pillars of Instagram’s newest feature: IGTV, a new app to watch long-form, vertical video from creators around the world. Arriving exactly five years after the launch of video on Instagram, the release of IGTV came alongside the announcement that Instagram will allow users to upload […]
Becoming a meme or going viral is a once in a lifetime unintentional event. Unless you have thousands of hours of candid footage like the Kardashians or Beyonce, there’s really no way to get that lightning to strike more than once…right? In fact, it seems like some people know how to generate memes of themselves […]