Last week, Facebook announced the debut of its newest communication hub, focused solely on sports, sports statistics, and sports scores. So aptly named Facebook Sports Stadium, this page allows Facebook users to follow live updates, read and watch commentary from experts and journalists, and even find information about where to find the game on television. However, the most interesting aspect of Sports Stadium is the potential for conversation.
Looking at the 100 million active daily users on Snapchat, and the fact that many brands craving to get a share of the spoils, you know this messaging app cannot be ignored – but seriously, those users will not be of much value if you do not have a thorough knowledge of the type of people who are using and how to engage them in an effective way.
Facebook released it’s newest feature last month, Facebook Live. “Live lets you show the people you care about what you’re seeing in real time — whether you’re visiting a new place, cooking your favorite recipe, or just want to share some thoughts. No matter where you are, Live lets you bring your friends and family […]
Instagram is now more than just a platform for food pics and selfies. With the advent of their new self-service ad platform, more and more opportunities for brands to take the platform seriously – and brands are starting to take notice. It’s reported that engagement on Instagram is seven times higher than Twitter or Facebook. – […]
Growing up, my parents always told me how good my generation had it vs. when they were younger. They did not have smart phones (or cell phones for that matter), Internet, Netflix, an ‘on demand’ button…the list could go on. My generation has grown up with an increasing expectation of instant gratification. If our needs […]
For the millionth time, we know that “2015 is the year of video.” Most people got the point when people starting blogging about it last summer. The challenge for a lot of brands and marketers is how to reconcile the costs associated with creating high-quality video content and then translating it into something that is a […]
For those of us who are tired of constantly scrolling through our news feeds to find relevant and engaging content that we actually care about, not to worry. Facebook has found a solution. Facebook recently announced that it is experimenting with a new feature for its news feed algorithm that will allow users to select the friends and pages […]
We’ve all heard the usual digital conference declarations: “Content is king”; “It’s the year of mobile”; “Mobile is social.” For all you jargon lovers, you’re in luck. There were a few nods to your favorite clichés at the Social Media Strategies Summit in Chicago. Jargon offenses aside, I was happy to walk away with some […]
I regret to inform you that the headline of this blog post is incredibly misleading. I’m actually only qualified to speak on two industries, so this isn’t going to be some comprehensive list that will explain to you the mysteries of the commercial world. You’ll get two industries and you’ll like it! I just moved […]
When I saw the marketing to millennials session on the Social Media Strategies Summit schedule, I promptly guessed that Buzzfeed would be leading a session on cat photos. I was pleasantly surprised to find that Clorox (yes, the bleach and house product brand) was the company at the forefront of marketing to the most talked […]