During the past 18 months, social media apps experienced dramatic growth and saw significant in-app user behavior shifts as public safety measures and regional lockdowns curbed in-person social activities, and people increasingly relied on social media for entertainment, staying connected and engaged in community, organizing for social causes, and so much more. Platforms adjusted to […]
As people remain primarily isolated and indoors during the pandemic and blizzard-like conditions facing much of the United States, many are turning to the ephemeral nature of newfound audio-first social platforms for community and conversation. Clubhouse is Growing Fast Clubhouse, and to a slightly lesser extent its sports-based equivalent, Locker Room, has gained momentum in […]
Just in time for TikTok’s emergency sale, Instagram Reels is finally here, releasing in 50+ countries this week, including the US. Reels allows users to record and edit 15-second multi-clip videos with audio, effects, and a variety of creative tools. Users can then share their Reels with followers directly in Instagram’s feed, and/or by posting […]
In a Q&A with MediaPost’s Social Media Insider, PMG’s associate director of social, Miranda Haynie, shared her thoughts on issues surrounding TikTok, an app that’s increasingly become indispensable to millions of Americans. In the interview, she talked about how in less than six months, the app has grown so much in popularity due to challenges […]
Keynote Takeaway Across all the announcements, one common theme emerged throughout Snapchat’s annual keynote event dubbed the Snap Partner Summit: the platform seems to guide its innovation initiatives based on user engagement. Snapchat didn’t walk out on the virtual stage to reveal a revolutionary product or technology. Rather the team at Snapchat announced a slew […]
In recent days, corporations and firms across sectors have faced enormous public pressure, criticism, and louder calls for accountability as the fallout from the George Floyd protests and America’s reckoning with racial inequality only grows stronger. From allegations of pay disparity to personal accounts of cultural and systemic discrimination, more reports are coming to light […]
Welcome back to the (new!) PMG Summer Briefing series. We hope you had a meaningful weekend, whether it was through rest or action. In today’s briefing, we’re covering: Social issues take priority COVID-19 updates Social tech moderation The week ahead Let’s jump in. Social issues take national priority Around the US, protests against police brutality […]
The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time. Social media usage is up across all channels while people in quarantine try to fill their time. […]
While the world outside contracts inward to our homes, offices, and immediate neighborhoods, our online world has expanded in ways we could have never imagined. Google docs are now being used for games and parties, and Zoom is now how we send our kids to school and see our friends for happy hours. Because of this, most social media platforms […]
Influencers — most people love them or hate them, and there is little in between. Not that there weren’t any before, but the current health crisis has helped reveal tone-deafness in many influencers. However, consumers still eagerly seek out content from their favorite creators, and a few bad apples shouldn’t spoil the bunch. So says […]