Tag: social media
What To Expect: Holiday Retail Social Trends
It’s just the beginning of August and most brands are already working on their upcoming Holiday advertising and marketing plans – but this should come as no surprise, especially to the retail industry. Each year, the season comes and goes quickly and with that social media has become a very valuable player as new updates […]
Own the Moment, Own the Market
Many brands try to own a moment, in some form or fashion, and we have learned there is definitely an art and science to making this work. Some brands have deep pockets; some don’t. Some brands have celebrity talent; some don’t. Some brands have incredible stories to tell; some don’t. Successfully owning the moment requires […]
Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]
How Journalists Plan to Shape the Digital Landscape
Much has changed since I wrote my very first PMG blog post two years ago. For one thing, I’ve realized that asterisk citations are pretty lame. For another, the news and social media relationship that I wrote about back then has become increasingly fraught and full of tension. Then, I wrote about how newspapers used social […]
How to Shoot Amazing Branded Instagram Content
Instagram. It’s a noun. It’s also a verb, which is the hallmark of success in digital. What started as a mobile platform for vacation selfies has transformed itself into a cornerstone of many brand’s communication strategies. Instagram has become a core part of nearly every brand’s communication strategy. From fashion and retail to food and […]
Celebrating National Wear Your Lilly Day
The first day of summer is… National Wear Your Lilly Day. Although we never need an excuse to celebrate the official start of summer, the fun, bright prints of Lilly Pulitzer help us kick it off in style. Each year, our friends at Lilly Pulitzer celebrate this annual event along with Lilly Lovers from coast to coast […]
What A Poet Can Teach You About Advertising
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
Facebook Rolls Out New Ad Format: Collection
Starting today, Facebook is rolling out Collection, a shoppable feed ad that features a collection of products in a mobile shopping experience. Four product images are shown below a multi-product image or video that will drive users to a full-screen takeover. When a user clicks on one of the four product images in the News […]
Facebook Fake News
There’s been some controversy over Facebook’s responsibility in content that is shared within their newsfeed. Do they serve as merely a platform to distribute information or do they have a greater duty in ensuring what is shared is accurate? This conversation has been going on for quite some time but the issue was amplified during […]
Linked Canvas & Other Canvas Enhancements
According to Facebook, the equivalent of 150 years have been spent viewing content in Canvas on Facebook. As more brands use Canvas tell their stories, Facebook has rolled out new capabilities to ease the creation process and make the unit more engaging. One if the hesitations we tend to see from brands is that Canvases appear […]
