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COVID-19

Updates &
Industry Insights

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Tag: social media

August 07, 2020
Posted by Abby Long

Will Instagram Reels Overtake TikTok?

Just in time for TikTok’s emergency sale, Instagram Reels is finally here, releasing in 50+ countries this week, including the US. Reels allows users to record and edit 15-second multi-clip videos with audio, effects, and a variety of creative tools. Users can then share their Reels with followers directly in Instagram’s feed, and/or by posting […]

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July 22, 2020
Posted by David Gong

Miranda Haynie Talks TikTok

In a Q&A with MediaPost’s Social Media Insider, PMG’s associate director of social, Miranda Haynie, shared her thoughts on issues surrounding TikTok, an app that’s increasingly become indispensable to millions of Americans. In the interview, she talked about how in less than six months, the app has grown so much in popularity due to challenges […]

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June 20, 2020
Posted by Caroline Norton and Pavan Malani

Takeaways from the Virtual Snap Partner Summit 2020

Keynote Takeaway Across all the announcements, one common theme emerged throughout Snapchat’s annual keynote event dubbed the Snap Partner Summit: the platform seems to guide its innovation initiatives based on user engagement. Snapchat didn’t walk out on the virtual stage to reveal a revolutionary product or technology. Rather the team at Snapchat announced a slew […]

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June 11, 2020
Posted by Abby Long

Demands for Change and How Brands are Stepping Up

In recent days, corporations and firms across sectors have faced enormous public pressure, criticism, and louder calls for accountability as the fallout from the George Floyd protests and America’s reckoning with racial inequality only grows stronger. From allegations of pay disparity to personal accounts of cultural and systemic discrimination, more reports are coming to light […]

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June 08, 2020
Posted by Abby Long

Social Issues Take National Priority

Welcome back to the (new!) PMG Summer Briefing series. We hope you had a meaningful weekend, whether it was through rest or action.  In today’s briefing, we’re covering: Social issues take priority  COVID-19 updates Social tech moderation The week ahead Let’s jump in. Social issues take national priority Around the US, protests against police brutality […]

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April 22, 2020
Posted by Leyla Foschi, Ting Zheng, Pavan Malani, Dillon Larberg, Katie Friedman, Jamie Reinhard and Brittany Low

Acquiring New Customers & Viewership During COVID-19

The increase in content consumption paired with reduced competitor brand presence has made auxiliary platforms such as Pinterest, YouTube, and Reddit ideal partners for brands looking to increase viewership, make connections, and acquire new customers during this time. Social media usage is up across all channels while people in quarantine try to fill their time. […]

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April 20, 2020
Posted by Ting Zheng, Leyla Foschi, Miranda Haynie, Lauren Lyster, Brelle Pittard, Danielle Dirkx, Brittany Low, Katie Friedman and Sarah Kelly

The Role of Social Media During the Coronavirus Pandemic

While the world outside contracts inward to our homes, offices, and immediate neighborhoods, our online world has expanded in ways we could have never imagined. Google docs are now being used for games and parties, and Zoom is now how we send our kids to school and see our friends for happy hours. Because of this, most social media platforms […]

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April 15, 2020
Posted by David Gong

The Coronavirus Has Put Influencer Marketing Under the Microscope

Influencers — most people love them or hate them, and there is little in between. Not that there weren’t any before, but the current health crisis has helped reveal tone-deafness in many influencers. However, consumers still eagerly seek out content from their favorite creators, and a few bad apples shouldn’t spoil the bunch. So says […]

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April 02, 2020
Posted by Angela Seits and Ruthie Nathan

Influencers Respond to Social Distancing

The authentic connection influencers have developed with their audience serves as a guidepost for brands during a time of uncertainty. As social media use surges among consumers stuck at home, influencers show how to keep audiences informed, entertained, and inspired. What people want: Comfort. Entertainment. Purpose. The world outlook right now might seem pretty bleak. […]

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November 22, 2019
Posted by Dani Stratman, Dallas Killeen and Jess Arbon

Meet Threads — Instagram’s New Way To Connect

In an effort to engage with the younger generation, Facebook introduced its own camera-first, direct messaging app called Threads in October of this year. The standalone app is designed to allow users to share photos, videos, messages, Stories, and more with a personally curated and controlled list of close friends. While similar functionality does exist […]

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