Tag: social media
It’s a Wrap: New York Fashion Week Spring/Summer 2017 Digital Marketing
New York Fashion Week (NYFW) has officially wrapped and this year the collections were colorful and the marketing was ever brighter. Brands were thinking outside of the box for their Spring/Summer 2017 collections. Many brands took the shoppable runways approach, while others took the live stream approach. These are all the safe obvious choices. Don’t get […]
Pinterest Promoted Videos
Pinterest is rolling out Promoted Videos, and they aren’t cheap. According to Ad Age, in order for companies to participate in Promoted Videos, they must agree to spend at minimum $500,000 and they should expect to pay between $15 and $20 per one thousand impressions. This will limit the amount of brands that will be […]
Introducing Facebook’s New App Lifestage
Facebook recently launched a new standalone iOS app called Lifestage, specifically for teens, where users create video-only profiles. Users are asked to answer questions about their likes, dislikes, best friend, etc. to fill their profile, but the questions are “answered” with video instead of text. While it aligns with Facebook’s video-first approach, the app isn’t meant for everyone. In […]
Introducing the New Instagram ‘Stories’
Instagram has announced a new feature to their platform today called ‘Instagram Stories’. If you are familiar with SnapChat and – frankly, aren’t we all – then you will recognize these features as being the major selling point of Snapchat. The main features include: You can now share videos and photos throughout your day that will […]
When Snapchat announced its acquisition of Bitstrips in March for a reported $100 million, marketers began to envision the Bitmoji app, which lets users create personalized avatars of themselves, as a step out of the comparatively murky waters of advertising on the social platform. Last week, Snapchat rolled out the update to its more than 150 […]
Lately is seems like Snapchat is constantly in the news for new updates to their platform and upcoming features. Last week Snapchat introduced Memories, which allows you to save your snaps and stories in the app itself. On Tuesday it was announced that users can now send their Bitmoji to people in snaps or over chat, which […]
Every other day it seems like Twitter announces another live streaming partnership. Just to name a few, they have already announced deals with ESPN, CBS, and Bloomberg. What does this all mean? Coming soon in the near future we’ll be able to watch Thursday night NFL games and political events like the National Conventions all […]
Beats by Dre won the top prize in this year’s Facebook Awards global competition for the ground-breaking Straight Outta Somewhere campaign. A collaborative effort between the brand, PMG, and other agency partners like R/GA and OMD, #StraightOutta was the only campaign in the world to win the prestigious Blue Award. The annual competition celebrates the best […]
Facebook Live Video: New Features You Should Know About
Last month, Facebook Live gave us the laugh that was heard around the world by more than 155 million people. Who would have thought that live streaming yourself putting on a Chewbacca mask would go viral? Candace Payne, who picked up the mask as a birthday gift to herself and partially to her 2 kids, […]
Mind The Monkeysphere
The definition of the Monkeysphere (also known as Dunbar’s number) is “the suggested cognitive limit to the number of people with whom one can maintain stable social relationships.” In other words, there is a number of other people that you can know and relate to at any given time – either in real life and social media, […]
