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In an effort to engage with the younger generation, Facebook introduced its own camera-first, direct messaging app called Threads in October of this year. The standalone app is designed to allow users to share photos, videos, messages, Stories, and more with a personally curated and controlled list of close friends. While similar functionality does exist […]
TikTok is blazing hot with advertisers these days, but because its platform is still so new in the U.S., there are a lot of features and functionality that agencies can only wish for right now. Digiday outlined those desires, and among those items are API access, self-serve platform, and shoppable ad features. In addition to […]
In a few hours, the Internet will break. Not literally in the sense of a blackout, but culturally in that online conversation will likely be dominated by one singular event throughout the weekend. YouTuber Shane Dawson’s highly-anticipated Conspiracy palette and subsequent makeup Collection will be available for purchase in partnership with Jeffree Star Cosmetics and […]
PMG and Old Navy continue to receive industry recognition for the brand’s creative and impactful campaign during International Women’s Day, #SKYSTHELIMIT. It is now a finalist in Digiday‘s Modern Retail Awards as well as The Drum’s Social Buzz Awards. The campaign is nominated in the Best Experiential Campaign category in the Modern Retail Awards competition, […]
Announced last week, Facebook’s new Off-Facebook Activity tool will give each user a summary of the third-party websites and apps that share a user’s visit history information with Facebook; allowing people the opportunity to clear that history from their account if they choose to. This feature was announced last year, but given additional recommendations from […]
Report after report is published touting that social engagement is on the decline. But before brands start to feel the FOMO, it’s important to understand that engagement isn’t necessarily declining, it’s changing. Social platform behavior changes constantly, and over the past year, changes are happening at lightning speed. Consumers are taking a different approach to […]
Hidden behind the #facebookapocalypse of 2019 (where Facebook’s suite of apps went down for the longest time in over four years), was a seemingly simple announcement: Facebook is replacing its relevance score. Although it may seem small, this release has big implications for marketers around the world. Relevance score, which offered advertisers insight into how […]
As we all know, content is king, and for brands and advertisers in 2019 that means one thing: vertical video. With consumers spending more time with digital media than traditional media for the first time in 2018, and the majority of that time being on mobile, the stage has been set for vertical video to […]
PMG’s Carly Carson and Katie Friedman hopped on the “Tidying Up” bandwagon and broke down how to tidy up your social accounts with Entrepreneur. According to Carson and Friedman, the KonMari method can reduce your device bloat and in turn help lower your stress. To properly ‘Marie Kondo’ your phone you’ll need to go through […]
PMG’s Inaugural Private Dinner Series and fireside chat took place last week in Dallas. It was a great night filled with cocktails and conversation at the beautiful Mirador restaurant that overlooks the famous Eye sculpture by Tony Tasset. The conversation of the night revolved around How the Rise of Content Co-Creation Is Shaping the Customer […]