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Tag: social platforms

October 01, 2020
Posted by Ting Zheng

What to Know About Reddit

I don’t claim to be an avid Reddit user, but I’m a big-time lurker when it comes to using it to pass time and browse content. There’s quite a lot of nuances to be learned on how to use the platform, but the biggest takeaway of Reddit is that it’s a community (made up of […]

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August 10, 2020
Posted by Abby Long

The TikTok Saga Continues

Growing US-China trade tensions are quickly spilling into the internet economy. On Thursday, President Trump signed two executive orders banning Americans and US companies from transacting with ByteDance’s TikTok and Tencent’s WeChat in 45 days (September 20th). The executive orders were vaguely worded, though a White House official has clarified that the executive order concerning […]

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June 13, 2019
Posted by Carly Carson

A Marketer’s Guide to Reddit and Advertising on the Front Page of the Internet

Reddit has long been a place where passionate communities, lurkers, and trolls all come together to share their opinions, memes, and expertise, all within highly active micro-ecosystems. As a self-governed platform, users are able to create their own subreddit communities, establish their own ground rules, and enforce that their community members abide by these rules. […]

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October 11, 2018
Posted by Lauren Lyster

Pinterest For Retail: Tools for Success

Launched in March of 2010, Pinterest began as a simple online pinboard, a discovery platform, where users could save and share images, organized by board, and follow other users’ boards if they had similar tastes. Today, Pinterest is among the top social media platforms, boasting over 250 million monthly users, with 80% accessing the platform […]

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November 28, 2017
Posted by Leyla Foschi, Ting Zheng and Catie Beatty

Mastering Social Dynamic Ads (DPAs)

Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can retarget users who have previously viewed a product, as well as reach potential customers with prospecting audiences. These ads pull product images from your data set creating a unique ad experience for users. Dynamic ads can even utilize several different versions of […]

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