During the past 18 months, social media apps experienced dramatic growth and saw significant in-app user behavior shifts as public safety measures and regional lockdowns curbed in-person social activities, and people increasingly relied on social media for entertainment, staying connected and engaged in community, organizing for social causes, and so much more. Platforms adjusted to […]
In a Q&A with MediaPost’s Social Media Insider, PMG’s associate director of social, Miranda Haynie, shared her thoughts on issues surrounding TikTok, an app that’s increasingly become indispensable to millions of Americans. In the interview, she talked about how in less than six months, the app has grown so much in popularity due to challenges […]
TikTok is blazing hot with advertisers these days, but because its platform is still so new in the U.S., there are a lot of features and functionality that agencies can only wish for right now. Digiday outlined those desires, and among those items are API access, self-serve platform, and shoppable ad features. In addition to […]
Report after report is published touting that social engagement is on the decline. But before brands start to feel the FOMO, it’s important to understand that engagement isn’t necessarily declining, it’s changing. Social platform behavior changes constantly, and over the past year, changes are happening at lightning speed. Consumers are taking a different approach to […]
You are probably already well aware of the impressive statistics around YouTube. Namely that: YouTube is the second largest search engine Nearly 1 out of 2 internet users watch videos on YouTube Mobile reaches more 18-49 year olds than cable networks 94% of people skip the pre-roll Subscribers to your brand consume 2x more content […]
Are you one of the millions of unique, creative minds who suffer from posting awesome videos to YouTube to no avail? Do you toss and turn at night while your jaw dropping video content sits idly by? While I can’t improve what you publish to YouTube I can help you get more views. By the […]