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News and Insights

Tag: social

June 10, 2019
Posted by Morgan Ferguson

Are Influencers Creative Directors?

In a recent article in PR Week, Takumi’s Adam Williams asserts, “If you want great creative work, you have to allow the influencers to be their own creative director – the brand has needs and wants, but you still need to allow the storytelling to happen in that process,” while Harsh Kapadia of VMLY&R argues […]

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September 27, 2018
Posted by Maddie Owen

PMG Named a Finalist For Three 2018 OMMA Awards

MediaPost recently named PMG a finalist across three categories in the 2018 OMMA Awards. The collective efforts between PMG and Beats by Dre on the #AboveTheNoise campaign was named a finalist in the Sports/Live Events category. In addition to the #AboveTheNoise campaign, PMG’s work for Beats by Dre on the #1of1 campaign was named a […]

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August 14, 2018
Posted by Lauren Quiroz

The Biggest Social Media Updates from Q2 2018

From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]

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May 17, 2018
Posted by Katie Friedman

Mastering Vkontakte, Russia’s Most Popular Social Media Platform

I know you’re tired of hearing about Russia, okay? Trust me, I get that. But the advertising industry in Russia is alive and thriving and, as an agency, we have just entered the social media space there. Vkontakte is a social media site in Russia – and is the most popular platform there by far […]

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March 05, 2018
Posted by Maddie Owen

ICYMI: PMG Lands on the Interactive 2018 Marketing Awards Shortlist

The collective effort between PMG and Beats by Dre on the Conor McGregor “Above the Noise” campaign recently landed itself on the Interactive 2018 Marketing Awards shortlist in two categories; Best in Retail / ECommerce and Best in B2C. The campaign was an innovative cross-agency collaboration that spotlighted Conor McGregor and one of the biggest […]

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December 04, 2017
Posted by Maddie Owen

ICYMI: Retailers Move to Exclusively Sell on Amazon

Angela Seits, PMG’s director of social and influencer marketing, recently shared thoughts with Glossy about the “retail apocalypse” and how Amazon is quickly becoming the new storefront for many brands. While department stores are on the decline, exclusively advertising on Amazon might not be the right solution for every retail brand. Check out the full article […]

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December 13, 2016
Posted by Kyle Knox

Snapchat Announces Group Chat

The more the merrier this festive season! Snapchat just announced the rollout of its own Group Chat functionality in its app. So what’s new? Now after snapping your favorite view of the Rockies or a glimpse of your holiday eggnog, you’ll be able to send the image or video to a group chat. Users will be able […]

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December 07, 2016
Posted by Carly Carson

The Best of Instagram 2016

The numbers are in – and this year’s biggest Instagrammer of the year is Selena Gomez. Gomez has claimed eight of the top ten Instagrams of the year based on the number of likes – with Cristian Ronaldo rounding out the other two in the top ten. What’s interesting, is that the most-liked Instagram post […]

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December 06, 2016
Posted by Vanessa Schluter

Facebook Fake News

There’s been some controversy over Facebook’s responsibility in content that is shared within their newsfeed. Do they serve as merely a platform to distribute information or do they have a greater duty in ensuring what is shared is accurate? This conversation has been going on for quite some time but the issue was amplified during […]

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November 07, 2016
Posted by Emily Nelson

Linked Canvas & Other Canvas Enhancements

According to Facebook, the equivalent of 150 years have been spent viewing content in Canvas on Facebook. As more brands use Canvas tell their stories, Facebook has rolled out new capabilities to ease the creation process and make the unit more engaging. One if the hesitations we tend to see from brands is that Canvases appear […]

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