Tag: social
The collective effort between PMG and Beats by Dre on the Conor McGregor “Above the Noise” campaign recently landed itself on the Interactive 2018 Marketing Awards shortlist in two categories; Best in Retail / ECommerce and Best in B2C. The campaign was an innovative cross-agency collaboration that spotlighted Conor McGregor and one of the biggest […]
ICYMI: Retailers Move to Exclusively Sell on Amazon
Angela Seits, PMG’s director of social and influencer marketing, recently shared thoughts with Glossy about the “retail apocalypse” and how Amazon is quickly becoming the new storefront for many brands. While department stores are on the decline, exclusively advertising on Amazon might not be the right solution for every retail brand. Check out the full article […]
How to Shoot Amazing Branded Instagram Content
Instagram. It’s a noun. It’s also a verb, which is the hallmark of success in digital. What started as a mobile platform for vacation selfies has transformed itself into a cornerstone of many brand’s communication strategies. Instagram has become a core part of nearly every brand’s communication strategy. From fashion and retail to food and […]
Snapchat Announces Group Chat
The more the merrier this festive season! Snapchat just announced the rollout of its own Group Chat functionality in its app. So what’s new? Now after snapping your favorite view of the Rockies or a glimpse of your holiday eggnog, you’ll be able to send the image or video to a group chat. Users will be able […]
The Best of Instagram 2016
The numbers are in – and this year’s biggest Instagrammer of the year is Selena Gomez. Gomez has claimed eight of the top ten Instagrams of the year based on the number of likes – with Cristian Ronaldo rounding out the other two in the top ten. What’s interesting, is that the most-liked Instagram post […]
Facebook Fake News
There’s been some controversy over Facebook’s responsibility in content that is shared within their newsfeed. Do they serve as merely a platform to distribute information or do they have a greater duty in ensuring what is shared is accurate? This conversation has been going on for quite some time but the issue was amplified during […]
Linked Canvas & Other Canvas Enhancements
According to Facebook, the equivalent of 150 years have been spent viewing content in Canvas on Facebook. As more brands use Canvas tell their stories, Facebook has rolled out new capabilities to ease the creation process and make the unit more engaging. One if the hesitations we tend to see from brands is that Canvases appear […]
Facebook Introduces Local Dynamic Product Ads (DAR)
Over the past year, Facebook has been working hard to prove the online to offline relationship with a variety of new product releases, including local awareness ad updates and an offline conversion API that allows advertisers to account for the impact of ad campaigns on transactions that take place in stores, call centers and more. […]
Last week, Facebook announced an algorithm change that will once again affect the highly-prized Facebook newsfeed real estate. The announcement detailed that publisher content (you know, all of those 30-second recipe videos and click-bait lists of puppies who just can’t), will now be de-prioritized. Facebook wants to make sure that the emphasis on the newsfeed […]
When is the last time you shared something personal on Facebook? Not the latest sloth video (see below), or a link to that fascinating NYT piece you just finished reading, but something straight from your life to the keyboard? Chances are, it hasn’t been as recently as it once would have been – and Facebook […]
