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News and Insights

Tag: sports marketing

June 07, 2018
Posted by Edward Grice

Strategizing Beyond Media During Global Events

There are very few truly global events that captivate an audience on a scale of the FIFA World Cup. The recent Royal Wedding is believed to have had more than 2 billion people tune in from around the world (and even the International Space Station). 2017’s Super Bowl had 111 million viewers and 2014’s World […]

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August 19, 2016
Posted by Matthew Frosoni

The World of Olympic Sponsorship

It costs to be an Offical Olympic sponsor. Moving forward, Olympic Global Partners (which is the highest level of sponsorship) will spend a whopping $200 million for the right to associate themselves with the Olympics for a four-year period, or two Olympic Games. Obviously, this is a huge chunk of change for the International Olympic […]

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