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COVID-19

Updates &
Industry Insights

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Tag: sports marketing

August 13, 2020
Posted by Abby Long

The College Sports Spectacle

A nation returning to school Since the beginning of July, every media outlet from local TV stations to national publications has tirelessly reported on the challenges, concerns, and protocols drafted for returning to school.  Online wishlists, normally filled with coloring books and crayons, are lined with PPE requests and cleaning supplies. In countless Twitter threads, […]

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June 07, 2018
Posted by Edward Grice

Strategizing Beyond Media During Global Events

There are very few truly global events that captivate an audience on a scale of the FIFA World Cup. The recent Royal Wedding is believed to have had more than 2 billion people tune in from around the world (and even the International Space Station). 2017’s Super Bowl had 111 million viewers and 2014’s World […]

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August 19, 2016
Posted by Matthew Frosoni

The World of Olympic Sponsorship

It costs to be an Offical Olympic sponsor. Moving forward, Olympic Global Partners (which is the highest level of sponsorship) will spend a whopping $200 million for the right to associate themselves with the Olympics for a four-year period, or two Olympic Games. Obviously, this is a huge chunk of change for the International Olympic […]

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