COVID-19
When NBCU’s Peacock streaming service launched in July, it opened up advertising to only a small number of advertisers, but it will soon open up the platform to the broader advertising community in the fall. PMG’s Natalee Geldert shared her thoughts with AdExchanger on what its advantages have been and what it needs to do […]
In a bid to broaden the number of advertisers using its platform to reach audiences, Hulu just announced its Creative Partner Program that is aimed at small- and medium-sized businesses. The goal of the program is to help these advertisers develop engaging ads that meet the standards of streaming content viewers. Businesses can work with […]
As TV networks jump feet-first into ad-supported streaming services, there are lessons that its sellers could learn from AVOD players, and vice versa. That’s the premise of a recent AdExchanger article, which featured commentary from PMG’s Natalee Geldert. The story listed out three main lessons: Bring AVOD’s lighter ad loads to linear Niche audiences can […]
The 2020 NewFronts was drastically different than in years past. With COVID-19 accelerating changes within our daily lives, we now rely on digital media and virtual experiences to keep us engaged and connected. Rather than rolling out the red carpet and filling large auditoriums, over 8,500 digital stakeholders tuned into a range of live and […]
Reflecting the growing importance of streaming to TV companies as they sell advertising, Disney will sell Hulu inventory alongside its linear TV and digital inventory in this year’s upfronts. According to Digiday, “We’re going to market as one portfolio, so we will be negotiating upfronts with Hulu incorporated into those deals going forward,” said Lisa […]
So what is it? Quibi, founded by entertainment industry legend Jeffrey Katzenberg and seasoned tech executive Meg Whitman, is a subscription-based streaming platform designed to deliver short-form scripted and unscripted content to your phone. The name is a mash-up of the words “quick” and “bites,” a nod to the fact that episodes of Quibi shows will […]
Another weekend of bread baking and social distancing has come and gone. I hope you spent time doing something you truly enjoy and were able to head outside for some fresh air. In today’s briefing, we’ve rounded up the news and developments you might have missed over the weekend. Weekend in Review International Headlines Advertising […]
With many brands looking to help consumers in these difficult times, the video and streaming landscape continues to provide opportunities to engage consumers. As you are thinking about adjusting your media strategy, here are PMG’s recommendations and a few opportunities to consider: See the rest in our video streaming and CTV investment guide:
That is the question AdExchanger tries to answer today through a round-up story with insights from various industry experts, including PMG’s Carly Carson. Earlier this week, Facebook launched the latest products in its Portal hardware suite, including TV streaming sticks, an 8-inch Portal, and an improved 10-inch model). The products go a long way to […]
In this ever-evolving world of instant gratification, we can be transported at the wave of a remote or tap of an app a million miles from our everyday lives to Westeros, or closer to home by live-streaming our football team’s latest fixture. Over the past few years, over-the-top (OTT) platforms have exploded into our lives; […]