Oprah Winfrey’s interview with Prince Harry and Duchess of Sussex Meghan Markle aired Sunday night, drawing more than 17.1 million viewers on CBS, according to Nielsen’s preliminary figures, with the media company booking an estimated $20 million in ads for the interview. Millions more streamed the special, with many viewers around the world utilizing VPNs […]
2020: A Year in Review It was a year unlike any other, defined by unprecedented events, yet characterized by a strong sense of togetherness and community around the world. And though year in review stories are a time-honored tradition for publications, this year’s batch feels different. In similar form, many of the major tech platforms published detailed reports and […]
The news that Warner Bros. would be releasing its 2021 movie line-up in theaters and via HBO Max came as quite a shock to the media and entertainment industry last week, crystallizing just how fast 2020 has accelerated trends in media consumption and technology. The decision was unexpected and reportedly left prominent movie stars and […]
When NBCU’s Peacock streaming service launched in July, it opened up advertising to only a small number of advertisers, but it will soon open up the platform to the broader advertising community in the fall. PMG’s Natalee Geldert shared her thoughts with AdExchanger on what its advantages have been and what it needs to do […]
Happy Monday, and welcome back to a new Summer Briefing by PMG. Last Friday, Fortnite players around the world had front row seats to an in-game “Movie Nite” featuring three Christopher Nolan movies (for free) via a digital cinema-style screening experience. It was the first time Epic Games had attempted to show full films in-game, […]
We’ve reached the middle of May, and consumers continue to lean into spring cleaning. According to Reddit’s COVID-19 weekly updates, r/konmari, a thread for Marie Kondo’s famous decluttering method, had a +2X% spike in unique views this week. Furthermore, users were highly engaged in threads related to home organization projects, including clean and organized kitchen […]
If social distancing has taught us one thing, it is that we don’t have to do it alone. In fact, the internet has brought us together in ways we never considered, showcasing the heart of humanity during our toughest moments. From Zoom birthday parties to virtual happy hours, the digital world has created this collective […]
Hey, all you cool cats and kittens, All of our Zoom calls will start this way until everyone has finally binge-watched Tiger King. This documentary is wild, unbelievable, and has somehow connected all of us at this moment in time. Although we are all probably tired of talking about it, it’s better than starting a […]
Chances are pretty, pretty, pretty good that you heard about Disney+ launching, and that the Streaming Wars is now, finally, in full effect (with all due respect to Hulu and Amazon Prime Video). You probably also haven’t heard much about Walmart’s video streaming service, Vudu, in terms of it being a viable destination for advertisers. […]
That is the question AdExchanger tries to answer today through a round-up story with insights from various industry experts, including PMG’s Carly Carson. Earlier this week, Facebook launched the latest products in its Portal hardware suite, including TV streaming sticks, an 8-inch Portal, and an improved 10-inch model). The products go a long way to […]