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Tag: Streaming

March 09, 2021
Posted by Abby Long

Oprah Interview Turns Cultural Moment

Oprah Winfrey’s interview with Prince Harry and Duchess of Sussex Meghan Markle aired Sunday night, drawing more than 17.1 million viewers on CBS, according to Nielsen’s preliminary figures, with the media company booking an estimated $20 million in ads for the interview. Millions more streamed the special, with many viewers around the world utilizing VPNs […]

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December 16, 2020
Posted by Abby Long

Hindsight 2020 & Looking Ahead to 2021

2020: A Year in Review It was a year unlike any other, defined by unprecedented events, yet characterized by a strong sense of togetherness and community around the world. And though year in review stories are a time-honored tradition for publications, this year’s batch feels different. In similar form, many of the major tech platforms published detailed reports and […]

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December 11, 2020
Posted by Abby Long

Preparing for Streaming’s Growth & The Future of TV Buying

The news that Warner Bros. would be releasing its 2021 movie line-up in theaters and via HBO Max came as quite a shock to the media and entertainment industry last week, crystallizing just how fast 2020 has accelerated trends in media consumption and technology. The decision was unexpected and reportedly left prominent movie stars and […]

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September 10, 2020
Posted by David Gong

A Second Look at Peacock

When NBCU’s Peacock streaming service launched in July, it opened up advertising to only a small number of advertisers, but it will soon open up the platform to the broader advertising community in the fall. PMG’s Natalee Geldert shared her thoughts with AdExchanger on what its advantages have been and what it needs to do […]

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June 29, 2020
Posted by Abby Long

How the Facebook Boycott (Most Likely) Ends

Happy Monday, and welcome back to a new Summer Briefing by PMG.  Last Friday, Fortnite players around the world had front row seats to an in-game “Movie Nite” featuring three Christopher Nolan movies (for free) via a digital cinema-style screening experience. It was the first time Epic Games had attempted to show full films in-game, […]

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May 20, 2020
Posted by Caroline Norton and Ruthie Nathan

COVID-19 Crisis: Podcasting Surges & More Consumer Insights

We’ve reached the middle of May, and consumers continue to lean into spring cleaning. According to Reddit’s COVID-19 weekly updates, r/konmari, a thread for Marie Kondo’s famous decluttering method, had a +2X% spike in unique views this week. Furthermore, users were highly engaged in threads related to home organization projects, including clean and organized kitchen […]

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April 14, 2020
Posted by Gabby Lanza

COVID-19 Crisis Perspective: Staying [Digitally] Connected

If social distancing has taught us one thing, it is that we don’t have to do it alone. In fact, the internet has brought us together in ways we never considered, showcasing the heart of humanity during our toughest moments. From Zoom birthday parties to virtual happy hours, the digital world has created this collective […]

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March 31, 2020
Posted by Katie Friedman

COVID-19 Crisis: A Pop Culture Break

Hey, all you cool cats and kittens, All of our Zoom calls will start this way until everyone has finally binge-watched Tiger King. This documentary is wild, unbelievable, and has somehow connected all of us at this moment in time. Although we are all probably tired of talking about it, it’s better than starting a […]

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November 13, 2019
Posted by David Gong

Vudu’s Viability With Advertisers

Chances are pretty, pretty, pretty good that you heard about Disney+ launching, and that the Streaming Wars is now, finally, in full effect (with all due respect to Hulu and Amazon Prime Video). You probably also haven’t heard much about Walmart’s video streaming service, Vudu, in terms of it being a viable destination for advertisers. […]

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September 19, 2019
Posted by David Gong

Is Facebook’s Attempt To Conquer The Living Room Too Little Too Late?

That is the question AdExchanger tries to answer today through a round-up story with insights from various industry experts, including PMG’s Carly Carson. Earlier this week, Facebook launched the latest products in its Portal hardware suite, including TV streaming sticks, an 8-inch Portal, and an improved 10-inch model). The products go a long way to […]

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