Tag: structured data
The Google Mobile-First Index Survival Kit
This week, Google announced that it will be taking a mobile-first approach to building a single search index. This means that eventually, Google’s algorithms will primarily use the mobile version of a site’s content to rank pages from that site. And what THAT means is that if your site isn’t optimized for mobile, both your […]
How to Use Xpath for Custom Extraction in Screaming Frog
If you’re like me, you were super excited when Screaming Frog added the custom extraction feature to their spider tool. Now, you can do some basic web scraping when crawling a site. This is particularly helpful when it comes to checking if a client’s site is using schema code or checking for hreflang tags. But […]
Using Freebase to Fix Your Company’s Google Knowledge Graph
“Who is the CEO of Fedex?” “Starbucks Customer Service” “Parent Company of NBC” Searches like that are now being answered by Google’s Answer Box and Knowledge Graph. These and other questions are part of Google’s efforts to return answers to questions, not just links to sites. Companies are among the “entities” (people, places, things) that […]
