COVID-19
Happy Thursday. Two more days until the weekend. You can do this. In today’s briefing, we’re reviewing consumer insights across verticals and how the pandemic, economic recovery, as well as the Black Lives Matter movement, have shaped consumer sentiment these past few weeks. Consumer insights Commerce verticals Retail Beauty CPG Services verticals Dining & QSR […]
In recent days, corporations and firms across sectors have faced enormous public pressure, criticism, and louder calls for accountability as the fallout from the George Floyd protests and America’s reckoning with racial inequality only grows stronger. From allegations of pay disparity to personal accounts of cultural and systemic discrimination, more reports are coming to light […]
We are excited to announce today a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli, giving marketers access to 20X more data points, and making time to access that data up to 12X faster. As such, […]
In the digital advertising industry, the question is always “how can this program drive more efficiency?”. And that question is increasingly being answered with automation. While big picture automation projects like bidding algorithms fueled by machine learning or ad copy written by AI are the most exciting and headline-grabbing developments, automation doesn’t have to be […]
Have you ever created technology you found to be amazing but no one used it? You see a tremendous amount of value in the tech but you just can’t seem to get your users to consistently use what you’ve created. This is a common problem I’ve seen at companies that build tech internally and for […]
As a digital marketer, your concern is making the customer journey as frictionless as it can be but in order to accomplish this, you’ll need to try as many new strategies as possible. This, of course, sets up your digital testing strategy to lead the way for learning what makes the best experience for your […]
In tandem with our year-long series committed to exploring global market trends and international economies, we’ve dedicated some time and energy to the region we are particularly fond of — Texas. Planting our roots in the heart of Fort Worth, Texas seven years ago, PMG has partnered with some incredible Texas-based brands like The Container […]
Let’s go back to the 2016 election. Voter turnout should have been high as it is typically higher in a presidential election year. Turnout was actually up from the 2012 election, but just slightly, at 59.7% (up from 58.6% in 2012). Some States were obviously higher than the average (Minnesota at 74%), and some were […]
PMG’s General Manager of Advanced Media Team, Analytics, and Data Science, Dustin Engel, took to the stage at the 2017 Ad Age Next Conference a few weeks ago to break down the confusion surrounding blockchain’s capabilities while digging into the specifics of how and when marketers can expect to start leveraging this new technology. To […]
With cyber week literally right around the corner, I’m going to try to keep this as simple and high-level as possible for you. I asked PMGers across channels around the agency to share their insights on what we should expect from retailers during Holiday this year. I received an overwhelming number of responses, and from […]