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COVID-19

Updates &
Industry Insights

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Tag: technology

June 18, 2020
Posted by Abby Long

How the Pandemic is Affecting Personal Finances

Happy Thursday. Two more days until the weekend. You can do this.  In today’s briefing, we’re reviewing consumer insights across verticals and how the pandemic, economic recovery, as well as the Black Lives Matter movement, have shaped consumer sentiment these past few weeks. Consumer insights Commerce verticals Retail  Beauty CPG Services verticals Dining & QSR  […]

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June 11, 2020
Posted by Abby Long

Demands for Change and How Brands are Stepping Up

In recent days, corporations and firms across sectors have faced enormous public pressure, criticism, and louder calls for accountability as the fallout from the George Floyd protests and America’s reckoning with racial inequality only grows stronger. From allegations of pay disparity to personal accounts of cultural and systemic discrimination, more reports are coming to light […]

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February 04, 2020
Posted by David Gong

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli

We are excited to announce today a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli, giving marketers access to 20X more data points, and making time to access that data up to 12X faster. As such, […]

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August 22, 2019
Posted by Garrett Milliken

Working with an Automation Mindset

In the digital advertising industry, the question is always “how can this program drive more efficiency?”. And that question is increasingly being answered with automation. While big picture automation projects like bidding algorithms fueled by machine learning or ad copy written by AI are the most exciting and headline-grabbing developments, automation doesn’t have to be […]

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April 24, 2019
Posted by Abeer Thomson

3 Tips for Showing Value in the Tech You Build

Have you ever created technology you found to be amazing but no one used it? You see a tremendous amount of value in the tech but you just can’t seem to get your users to consistently use what you’ve created. This is a common problem I’ve seen at companies that build tech internally and for […]

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October 31, 2018
Posted by John Stewart

Why Testing Matters

As a digital marketer, your concern is making the customer journey as frictionless as it can be but in order to accomplish this, you’ll need to try as many new strategies as possible. This, of course, sets up your digital testing strategy to lead the way for learning what makes the best experience for your […]

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March 21, 2018
Posted by Abby Long

Why We Love Texas

In tandem with our year-long series committed to exploring global market trends and international economies, we’ve dedicated some time and energy to the region we are particularly fond of — Texas. Planting our roots in the heart of Fort Worth, Texas seven years ago, PMG has partnered with some incredible Texas-based brands like The Container […]

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January 24, 2018
Posted by Kara Eccleston, Emily Fox, Beverly Crowson and Abby Bollinger

How Blockchain Could Be Used for the Electoral Process

Let’s go back to the 2016 election. Voter turnout should have been high as it is typically higher in a presidential election year. Turnout was actually up from the 2012 election, but just slightly, at 59.7% (up from 58.6% in 2012). Some States were obviously higher than the average (Minnesota at 74%), and some were […]

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January 16, 2018
Posted by Abby Long

ICYMI: PMG’s Dustin Engel Speaks to Blockchain’s Capabilities at Ad Age Next Conference

PMG’s General Manager of Advanced Media Team, Analytics, and Data Science, Dustin Engel, took to the stage at the 2017 Ad Age Next Conference a few weeks ago to break down the confusion surrounding blockchain’s capabilities while digging into the specifics of how and when marketers can expect to start leveraging this new technology. To […]

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November 16, 2017
Posted by Abby Long

PMG’s 2017 Digital Marketing Holiday Predictions

With cyber week literally right around the corner, I’m going to try to keep this as simple and high-level as possible for you. I asked PMGers across channels around the agency to share their insights on what we should expect from retailers during Holiday this year. I received an overwhelming number of responses, and from […]

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