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Tag: TikTok

October 20, 2020
Posted by Abby Long

TikTok Selects PMG for Social Strategy

PMG has been selected by TikTok as the lead social strategy agency for TikTok for Business, the company’s ad/marketing solutions arm. PMG will oversee cross-channel strategy, creative, content development, and production for the brand.  “There is massive untapped business potential for marketers within TikTok, which is unlike any other platform available to advertisers today,” said […]

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August 27, 2020
Posted by Abby Long

How Current Events Are Impacting Consumers and Economic Outlooks

It’s been a tiring few days. After the police shooting of Jacob Blake in Kenosha, Wisconsin led to violent clashes and growing unrest nationwide earlier this week, the Milwaukee Bucks became the first NBA team to protest* against playing over the police shooting Wednesday night. The remaining NBA games of the evening, along with the […]

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August 10, 2020
Posted by Abby Long

The TikTok Saga Continues

Growing US-China trade tensions are quickly spilling into the internet economy. On Thursday, President Trump signed two executive orders banning Americans and US companies from transacting with ByteDance’s TikTok and Tencent’s WeChat in 45 days (September 20th). The executive orders were vaguely worded, though a White House official has clarified that the executive order concerning […]

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August 04, 2020
Posted by Abby Long

What is Going on With TikTok?

The TikTok frenzy  What a fascinating (and tiring) few days it has been. Shortly after the Big Tech antitrust hearings and subsequent earnings reports, news broke that Microsoft was considering an acquisition of the US operations of ByteDance’s TikTok. If the idea of Microsoft’s foray into social consumer technology wasn’t surprising enough, later in the […]

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July 29, 2020
Posted by Ruthie Nathan

Why You Should Tap TikTok Influencers Now

It goes without saying that there is a lot going on in the world. We’re currently living through a worldwide pandemic, a global economic shutdown, and most recently, a rise in the movement to end racial injustice and systemic inequality in the US. Marketers across industries are faced with a cultural conversation and social environment […]

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July 27, 2020
Posted by Abby Long

What to Expect During Big Tech’s Big Week

Welcome back to PMG’s latest summer briefing. It’s going to be a busy week, so let’s get to it.  Hurricane Season, Protests, and COVID-19 Big Tech’s Big Week The Week Ahead Hurricane season, protests, and COVID-19  Two severe weather events threatened parts of the country over the weekend, kicking off hurricane season in the Americas. […]

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July 22, 2020
Posted by David Gong

Miranda Haynie Talks TikTok

In a Q&A with MediaPost’s Social Media Insider, PMG’s associate director of social, Miranda Haynie, shared her thoughts on issues surrounding TikTok, an app that’s increasingly become indispensable to millions of Americans. In the interview, she talked about how in less than six months, the app has grown so much in popularity due to challenges […]

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July 20, 2020
Posted by Abby Long

Federal Relief is (up) in the Air

Welcome back to PMG’s summer briefing series. I spent most of this weekend perusing NBCUniversal’s Peacock streaming service and binge-watching an unhealthy number of Friday Night Lights episodes. If you haven’t already, I’d encourage you to download the app and check it out. In it, you’ll find original content, classic TV shows, and more — […]

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July 17, 2020
Posted by Abby Long

Ready or Not, Class is (Almost) in Session

Wednesday afternoon, dozens of prominent Twitter accounts, including those of President Obama, Bill Gates, Kanye West, and Elon Musk, were hacked in an apparent coordinated social engineering hack turned Bitcoin scam. Unable to put a stop to the attack, Twitter disabled the ability for people and brands with verified accounts to Tweet for several hours. […]

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July 14, 2020
Posted by Abby Long

Understanding the Recent TikTok Tensions

TikTok is facing renewed scrutiny over its data collection and sharing practices amid the US and Australia reportedly considering a ban on TikTok and other Chinese social apps, which has enlightened a frenzy of commentary and debate on censorship, data privacy, and national security.  The State of TikTok Concerns Growing anti-Chinese sentiment across industries has […]

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