COVID-19
The TikTok frenzy What a fascinating (and tiring) few days it has been. Shortly after the Big Tech antitrust hearings and subsequent earnings reports, news broke that Microsoft was considering an acquisition of the US operations of ByteDance’s TikTok. If the idea of Microsoft’s foray into social consumer technology wasn’t surprising enough, later in the […]
It goes without saying that there is a lot going on in the world. We’re currently living through a worldwide pandemic, a global economic shutdown, and most recently, a rise in the movement to end racial injustice and systemic inequality in the US. Marketers across industries are faced with a cultural conversation and social environment […]
Welcome back to PMG’s latest summer briefing. It’s going to be a busy week, so let’s get to it. Hurricane Season, Protests, and COVID-19 Big Tech’s Big Week The Week Ahead Hurricane season, protests, and COVID-19 Two severe weather events threatened parts of the country over the weekend, kicking off hurricane season in the Americas. […]
In a Q&A with MediaPost’s Social Media Insider, PMG’s associate director of social, Miranda Haynie, shared her thoughts on issues surrounding TikTok, an app that’s increasingly become indispensable to millions of Americans. In the interview, she talked about how in less than six months, the app has grown so much in popularity due to challenges […]
Welcome back to PMG’s summer briefing series. I spent most of this weekend perusing NBCUniversal’s Peacock streaming service and binge-watching an unhealthy number of Friday Night Lights episodes. If you haven’t already, I’d encourage you to download the app and check it out. In it, you’ll find original content, classic TV shows, and more — […]
Wednesday afternoon, dozens of prominent Twitter accounts, including those of President Obama, Bill Gates, Kanye West, and Elon Musk, were hacked in an apparent coordinated social engineering hack turned Bitcoin scam. Unable to put a stop to the attack, Twitter disabled the ability for people and brands with verified accounts to Tweet for several hours. […]
TikTok is facing renewed scrutiny over its data collection and sharing practices amid the US and Australia reportedly considering a ban on TikTok and other Chinese social apps, which has enlightened a frenzy of commentary and debate on censorship, data privacy, and national security. The State of TikTok Concerns Growing anti-Chinese sentiment across industries has […]
I hope you had a refreshing few days watching Hamilton and illegal fireworks. It’s a slower week than normal on the world stage, so let’s jump in. The second lockdown Markets rollercoaster The week ahead The second lockdown The cat’s out of the bag and America is facing an unanticipated surge in cases, and likely […]
Happy Monday, and welcome back to a new Summer Briefing by PMG. Last Friday, Fortnite players around the world had front row seats to an in-game “Movie Nite” featuring three Christopher Nolan movies (for free) via a digital cinema-style screening experience. It was the first time Epic Games had attempted to show full films in-game, […]
As the COVID-19 crisis continues to keep people home and physically distant from each other, more people are turning to TikTok for lighthearted content and mental relief. However, while the audience has grown, advertisers are still hesitant about the platform, according to Digiday. PMG’s Miranda Haynie added her thoughts to the story, which details that […]