PMG has been selected by TikTok as the lead social strategy agency for TikTok for Business, the company’s ad/marketing solutions arm. PMG will oversee cross-channel strategy, creative, content development, and production for the brand. “There is massive untapped business potential for marketers within TikTok, which is unlike any other platform available to advertisers today,” said […]
It’s been a tiring few days. After the police shooting of Jacob Blake in Kenosha, Wisconsin led to violent clashes and growing unrest nationwide earlier this week, the Milwaukee Bucks became the first NBA team to protest* against playing over the police shooting Wednesday night. The remaining NBA games of the evening, along with the […]
Growing US-China trade tensions are quickly spilling into the internet economy. On Thursday, President Trump signed two executive orders banning Americans and US companies from transacting with ByteDance’s TikTok and Tencent’s WeChat in 45 days (September 20th). The executive orders were vaguely worded, though a White House official has clarified that the executive order concerning […]
The TikTok frenzy What a fascinating (and tiring) few days it has been. Shortly after the Big Tech antitrust hearings and subsequent earnings reports, news broke that Microsoft was considering an acquisition of the US operations of ByteDance’s TikTok. If the idea of Microsoft’s foray into social consumer technology wasn’t surprising enough, later in the […]
It goes without saying that there is a lot going on in the world. We’re currently living through a worldwide pandemic, a global economic shutdown, and most recently, a rise in the movement to end racial injustice and systemic inequality in the US. Marketers across industries are faced with a cultural conversation and social environment […]
Welcome back to PMG’s latest summer briefing. It’s going to be a busy week, so let’s get to it. Hurricane Season, Protests, and COVID-19 Big Tech’s Big Week The Week Ahead Hurricane season, protests, and COVID-19 Two severe weather events threatened parts of the country over the weekend, kicking off hurricane season in the Americas. […]
In a Q&A with MediaPost’s Social Media Insider, PMG’s associate director of social, Miranda Haynie, shared her thoughts on issues surrounding TikTok, an app that’s increasingly become indispensable to millions of Americans. In the interview, she talked about how in less than six months, the app has grown so much in popularity due to challenges […]
Welcome back to PMG’s summer briefing series. I spent most of this weekend perusing NBCUniversal’s Peacock streaming service and binge-watching an unhealthy number of Friday Night Lights episodes. If you haven’t already, I’d encourage you to download the app and check it out. In it, you’ll find original content, classic TV shows, and more — […]
Wednesday afternoon, dozens of prominent Twitter accounts, including those of President Obama, Bill Gates, Kanye West, and Elon Musk, were hacked in an apparent coordinated social engineering hack turned Bitcoin scam. Unable to put a stop to the attack, Twitter disabled the ability for people and brands with verified accounts to Tweet for several hours. […]
TikTok is facing renewed scrutiny over its data collection and sharing practices amid the US and Australia reportedly considering a ban on TikTok and other Chinese social apps, which has enlightened a frenzy of commentary and debate on censorship, data privacy, and national security. The State of TikTok Concerns Growing anti-Chinese sentiment across industries has […]