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Tag: TikTok

November 20, 2019
Posted by David Gong

Carly Carson Wants Authenticity, and API Access, from TikTok

TikTok is blazing hot with advertisers these days, but because its platform is still so new in the U.S., there are a lot of features and functionality that agencies can only wish for right now. Digiday outlined those desires, and among those items are API access, self-serve platform, and shoppable ad features. In addition to […]

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February 26, 2019
Posted by Dillon Larberg

TikTok and the Growth of Vertical Video

As we all know, content is king, and for brands and advertisers in 2019 that means one thing: vertical video. With consumers spending more time with digital media than traditional media for the first time in 2018, and the majority of that time being on mobile, the stage has been set for vertical video to […]

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