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PMG’s George Popstefanov recently shared his thoughts with MediaPost on how to navigate digital transparency. “If we expect the industry at large to be transparent, we need to start by nurturing it from within,” said George. To read more of his insights check out the full article.
What to Know: Last week Facebook and Twitter announced that they will be increasing transparency in their platforms by making all ads visible to the general public, even if they were previously ‘Dark Posts’ a.k.a posts that were not traditionally visible to anyone except the advertiser and the specific audience it was promoted to. The […]
As the programmatic industry continues to innovate new tactics and technologies, so do hackers. With digital advertising becoming a larger part of the marketing mix for brands, criminals are finding new ways to illegally profit on this growing market and have done so through ad fraud. According to IAS, ad fraud costs the industry more […]