With the push to get 70% of Americans at least one dose of vaccine by July 4, temperatures warming up throughout the country, and COVID-19 restrictions easing day by day, millions of Americans are ready to hit the roads and the skies en masse this summer. America’s re-opening has ignited a surge in demand for […]
Earlier today, we dropped in to hear from our friends at Koddi during their webinar with Google on what the road to recovery looks like for the travel industry. Let’s take a closer look at what the experts discussed and what marketers can expect in the months ahead. Travel demand is volatile but still exists. […]
If you are an OTA, you probably hate Google. If you are a metasearch company, you probably hate Google. If you are a hotelier, you probably really hate Google. For the past few years, Google has slowly been chipping away at the travel industry’s profit margins. Once again, Google has rolled out new features that […]
Let’s say you have a really awesome tool like Koddi that aggregates all of your hotel property performance on Google’s Hotel Price Ads (HPA) and you decide to start dicing your data to see how to increase your booking volume. One of our go-to tricks is to pull all of the properties that have good […]