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News and Insights

Tag: Travel Bookings

February 19, 2018
Posted by Kara Eccleston

Google Updates Travel Search Experience on Mobile

If you are an OTA, you probably hate Google. If you are a metasearch company, you probably hate Google. If you are a hotelier, you probably really hate Google. For the past few years, Google has slowly been chipping away at the travel industry’s profit margins. Once again, Google has rolled out new features that […]

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November 25, 2013
Posted by George Andrade

How to Uncover HPA Rate Parity and Increase Bookings

Let’s say you have a really awesome tool like Koddi that aggregates all of your hotel property performance on Google’s Hotel Price Ads (HPA) and you decide to start dicing your data to see how to increase your booking volume.  One of our go-to tricks is to pull all of the properties that have good […]

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