NEW PMG PAPER
Let’s start from the beginning. It’s 2009 and programmatic was born into the world of digital marketing. As the adoption of digital expanded, the floodgates opened and hundreds of data points became leverage to target consumers, allowing for vendors boasting rich data sets to aggressively sell to agencies and brands alike. Money poured into these […]
With the official opening of the 23rd Winter Olympic Games last week, we thought it’d be appropriate to explore the Korean Wave and share a few notable South Korean trends and how some brands have leaned into their popularity to better connect with Korean consumers. Hallyu and South Korean Culture Commonly referred to as Hallyu, […]
With cyber week literally right around the corner, I’m going to try to keep this as simple and high-level as possible for you. I asked PMGers across channels around the agency to share their insights on what we should expect from retailers during Holiday this year. I received an overwhelming number of responses, and from […]
Happy New Year! It’s time for my annual installment of the SEO predictions word cloud – updated for 2017! This is the post where I make a word cloud out of a blog post about 2017 SEO predictions. This year, I will be using this SearchEngineJournal post, which features insights and opinions on SEO trends from 44 leading SEO experts.
Today I stumbled across this Travel Dashboard on Google’s ThinkWithGoogle.com website. It looks like Google officially calls this data tool the Travel Category Trends Tool. I have not ever seen this tool, and I don’t know how long it has been live. But wow – it has a lot of travel-related information that is presented in an easy-to-use interface. Well done, Google. [Side note: ThinkWithGoogle.com is quickly becoming one of my favorite websites.]
Google Trends isn’t just a tool you can use to waste time at work while making it look like you’re doing something productive and scientific (like seeing if cat memes or dog memes are more popular). Google Trends can provide you with very useful insights. 1. Keyword Popularity Google AdWord’s Keyword Planner seems to be […]