Tag: trueview
23 October, 2015
Do you TrueView?
If you are in tune with the latest programmatic news, then you might have heard about Google launching the option to run TrueView video placements within DoubleClick Bid Manager (DBM), Google’s DSP. About 5 years ago, Google launched the TrueView product, which allows users to use a cost-per-view (CPV) pricing model through the AdWords platform. […]
