There were plenty of standouts across the slate of Super Bowl LV ads this year, and the PMG creative team outlined their thoughts on what made the best ads the best and the worst the worst. The Ad Everyone Is Talking About. Reddit’s 5-second ad honored the ‘underdogs’ of the GameStop frenzy and was disruptive […]
The 2020 NewFronts was drastically different than in years past. With COVID-19 accelerating changes within our daily lives, we now rely on digital media and virtual experiences to keep us engaged and connected. Rather than rolling out the red carpet and filling large auditoriums, over 8,500 digital stakeholders tuned into a range of live and […]
The COVID-19 crisis has impacted many industries, including charities, which have found it difficult to fundraise because of their inability to hold in-person events. To overcome that, many have turned to TV to create awareness of their message, as well as their financial needs. According to an analysis on Digiday, charities’ TV impressions are up […]