Tag: tv
Dish Network – Power of Audience Targeting for TV
On Monday, Dish debuted their programmatic supply-side platform technology powered by IPONWEB. This opportunity is still in beta and they only have a few initial demand side platform partners participating in the beta (TubeMogul, Rocket Fuel and DataXu); however, they plan to open up to more demand side platform partners and trading desks in the […]
The Evolution of Media Consumption
Lately, I have been seriously considering dropping cable in favor of Netflix and the streaming features on my smart TV. And, apparently, I’m just another in a growing number of consumers who are having the same thought. TV may still be the primary way we are consuming media, but the landscape is evolving as consumption for […]
7 Ways Pre-Roll Can Benefit Your Overall Media Plan
Roku, AppleTV, DVR, Hulu and other video partners are changing the way consumers view television. With this evolution comes a discrepancy in how we, as advertisers, can reach a scalable audience. Many believe the solution to this problem is pre-roll, but, can pre-roll effectively augment your TV buy? Here are the top ways pre-roll can benefit your overall media plan.
