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Tag: tv

May 11, 2020
Posted by Abby Long

COVID-19 Crisis: Testing the Waters to Get Back to Business

Happy Monday. This weekend, I donned a face mask and went shopping for nonessentials at a few big brand home retail stores to see what the new normal looks like. The in-store safety measures were vastly different, the most unusual being a “touchless shopping experience,” in which only store associates were allowed to remove the […]

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September 19, 2019
Posted by David Gong

Is Facebook’s Attempt To Conquer The Living Room Too Little Too Late?

That is the question AdExchanger tries to answer today through a round-up story with insights from various industry experts, including PMG’s Carly Carson. Earlier this week, Facebook launched the latest products in its Portal hardware suite, including TV streaming sticks, an 8-inch Portal, and an improved 10-inch model). The products go a long way to […]

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April 18, 2019
Posted by Jonathan Hunt, Katie Friedman and Macey Eamma

What You Can Learn from the Latest Game of Thrones Brand Partnerships & Activations

Winter is Coming, And So Are Brands Nineteen months, 85 weeks, 595 days. Each equals how long the world waited for Game of Thrones (GoT) to premiere once again for its final season. More than 17.4 million viewers tuned in for the premiere this past Sunday, combined live and streaming within the first 24 hours. […]

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October 29, 2015
Posted by Cristina Freeman

Dish Network – Power of Audience Targeting for TV

On Monday, Dish debuted their programmatic supply-side platform technology powered by IPONWEB. This opportunity is still in beta and they only have a few initial demand side platform partners participating in the beta (TubeMogul, Rocket Fuel and DataXu); however, they plan to open up to more demand side platform  partners and trading desks in the […]

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May 14, 2015
Posted by Kristen Bennett

The Evolution of Media Consumption

Lately, I have been seriously considering dropping cable in favor of Netflix and the streaming features on my smart TV. And, apparently, I’m just another in a growing number of consumers who are having the same thought. TV may still be the primary way we are consuming media, but the landscape is evolving as consumption for […]

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June 24, 2014
Posted by Madelyn Fraser

7 Ways Pre-Roll Can Benefit Your Overall Media Plan

Roku, AppleTV, DVR, Hulu and other video partners are changing the way consumers view television. With this evolution comes a discrepancy in how we, as advertisers, can reach a scalable audience. Many believe the solution to this problem is pre-roll, but, can pre-roll effectively augment your TV buy? Here are the top ways pre-roll can benefit your overall media plan.

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