The Twitch audience has grown enormously since the start of the pandemic, rising to over 37 million monthly viewers earlier this year. Understanding what matters to those viewers and how their engagement on the platform changes over time is crucial to keep an eye on. Twitch provides ample branding and advertising opportunities but most brands […]
Happy Monday, and welcome back to a new Summer Briefing by PMG. Last Friday, Fortnite players around the world had front row seats to an in-game “Movie Nite” featuring three Christopher Nolan movies (for free) via a digital cinema-style screening experience. It was the first time Epic Games had attempted to show full films in-game, […]
Trying to reach gamers has been on the radar of advertisers for many years, but it’s only been in recent times that their mindset about in-game advertising changed — from seeing it as an opportunity to put up a virtual billboard to an extension of their social media strategy. That shift in thinking, according to […]
This month, a shooting at a German synagogue was live-streamed on Amazon’s Twitch platform and found its way to other sites. CNBC’s Megan Graham wrote an article published last week about the raised concerns from advertisers and their agencies about the ability of big tech companies to “keep scenes of violent rampages from spreading wildly.” […]
From LAN parties in the 1990s to arenas packed with thousands of eager fans in early 2018, with a bit of luck and the creation of ‘game-changing’ technological advancements, gaming has gone from a casual hobby to a revolutionary multi-million dollar modern entertainment industry in just a few decades’ time. According to the Pew Research […]
If you haven’t heard of Twitch, you’re already behind. The multi-million viewer-per-day platform is by far the most prominent online location for livestreamers to share their screens and stories at no cost to the viewer. Launched in 2011, the platform quickly gained traction during its first few years and was soon bought by Amazon in […]