COVID-19
Recently, Business Insider connected with 16 media buyers and asked their opinions about which media companies were poised to gain or lose the most because of the coronavirus crisis. PMG’s Leyla Foschi was part of the group who shared their thoughts about how the ad industry has been upended in the past few months. A […]
Sunday —typically a day of rest and peace— is now at the epicenter of a fried chicken feud between Chick-Fil-A and Popeyes. With the words, “I’m Back,” Popeyes puffed its chest and announced it will be restocking its adored chicken sandwich. The very same fried chicken sandwich that sold out nationwide in just two weeks. […]
In an effort to cut down on fraud, Twitter recently announced that locked accounts would be removed from users’ follower counts, meaning many individuals and brands will see a drop in their number of followers, effective this week. Twitter expects that most individuals will see a change of four followers or less, while larger accounts […]
“Promise, large promise, is the soul of an advertisement.” If I asked you to guess when this quote was published – would you guess a year in this century? Probably you wouldn’t because you’re picking up on the context clues and know that this is a ridiculously overt trick question – but let’s just say that […]
Quick question: What Is Natural Language Processing? I’ll save you some time Googling it: In layman’s terms, it is the processing of real life human communication by computers. It often comes in the form of a human generated text string that is then processed by a computer, and then analyzed in some way. This analysis generally holds the intention […]
Every other day it seems like Twitter announces another live streaming partnership. Just to name a few, they have already announced deals with ESPN, CBS, and Bloomberg. What does this all mean? Coming soon in the near future we’ll be able to watch Thursday night NFL games and political events like the National Conventions all […]
Twitter recently introduced a new algorithm-based timeline. This timeline puts tweets that users will most likely want to see first at the top of their feed, similar to how Facebook’s timeline works. For a platform known for its real-time updates, this change disappointed a lot of Twitter users as it seemed like they were steering […]
When it comes to mobile app promotion, social media platforms often reign supreme. Given that the majority of time spent on social sites like Facebook and Twitter are on mobile devices, this should come as no surprise. Based on a study by analytics firm Verto, Facebook users spend 14 hours per month on its mobile […]
We’ve all heard the usual digital conference declarations: “Content is king”; “It’s the year of mobile”; “Mobile is social.” For all you jargon lovers, you’re in luck. There were a few nods to your favorite clichés at the Social Media Strategies Summit in Chicago. Jargon offenses aside, I was happy to walk away with some […]
There is no such thing as a one size fits all strategy when it comes to social media content. Just because one post does well on Twitter doesn’t mean it will translate to Facebook. In fact, each social platform has its own unique set of best practices, features and dimensions. So how do you decide […]