Every other day it seems like Twitter announces another live streaming partnership. Just to name a few, they have already announced deals with ESPN, CBS, and Bloomberg. What does this all mean? Coming soon in the near future we’ll be able to watch Thursday night NFL games and political events like the National Conventions all […]
Twitter recently introduced a new algorithm-based timeline. This timeline puts tweets that users will most likely want to see first at the top of their feed, similar to how Facebook’s timeline works. For a platform known for its real-time updates, this change disappointed a lot of Twitter users as it seemed like they were steering […]
When it comes to mobile app promotion, social media platforms often reign supreme. Given that the majority of time spent on social sites like Facebook and Twitter are on mobile devices, this should come as no surprise. Based on a study by analytics firm Verto, Facebook users spend 14 hours per month on its mobile […]
We’ve all heard the usual digital conference declarations: “Content is king”; “It’s the year of mobile”; “Mobile is social.” For all you jargon lovers, you’re in luck. There were a few nods to your favorite clichés at the Social Media Strategies Summit in Chicago. Jargon offenses aside, I was happy to walk away with some […]
There is no such thing as a one size fits all strategy when it comes to social media content. Just because one post does well on Twitter doesn’t mean it will translate to Facebook. In fact, each social platform has its own unique set of best practices, features and dimensions. So how do you decide […]
The d$%# industry won’t sit still, will it? Good, we would be bored anyway. I thought it might be interesting to brain dump some of the things we’re excited about executing over the next few months. 1. Atlas NOT Shrugged Maybe I’m nostalgic, but I am stoked that Facebook kept the Atlas name despite it […]
The 2015 holiday season saw a huge influx in competition for that highly coveted Facebook newsfeed and Twitter timeline real estate. With limited inventory, we will all need to make our demand-focused advertising dollars work harder for 2015. Laser-focused targeting can help make the most of that ad spend – especially on those high-competition shopping […]
So you’re looking to “level up” your Twitter game with Promoted Tweets, we get that… but do you really know anything about launching a paid campaign through Twitter? Here are some quick tips that you can use to ensure that your Twitter Promoted Tweets don’t get left in the dust.