Consumer behaviour has shifted monumentally We’re on the precipice of a monumental change in the trajectory of consumer behaviour online and how we buy. During these lockdown times, social isolation is rife, however digital platforms are a saving grace for people to communicate with the outside world. 75% of people globally say they are spending […]
Guest reviews in the accommodations industry remain important, and the marketing opportunities and risks they present have evolved over the last several years. The players in the third-party review space are changing, and the uses for first-party reviews are growing as well. User-Generated Reviews (1st Party Reviews) Reviews that brands collect themselves have historically been […]
You down with UGC? Yeah, you know me! Not me literally, but that’s what some advertisers might soon be saying thanks to a new ad format being rolled out on Reddit. Unfamiliar with Reddit? Well, it’s a popular timesuck “news source” letting users from all over the world share news stories, random tidbits, […]