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News and Insights

Tag: ugc

December 19, 2017
Posted by John Greer

How Reviews Present a Growing Opportunity for Hotels

Guest reviews in the accommodations industry remain important, and the marketing opportunities and risks they present have evolved over the last several years. The players in the third-party review space are changing, and the uses for first-party reviews are growing as well. User-Generated Reviews (1st Party Reviews) Reviews that brands collect themselves have historically been […]

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August 02, 2016
Posted by Brian Edwards

Promoted User Posts: Reddit’s Latest Ad Format

   You down with UGC? Yeah, you know me!    Not me literally, but that’s what some advertisers might soon be saying thanks to a new ad format being rolled out on Reddit. Unfamiliar with Reddit? Well, it’s a popular timesuck “news source” letting users from all over the world share news stories, random tidbits, […]

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