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Tag: Universal App Campaigns

15 November, 2018
Posted by Mason Suess

Universal App Campaigns (UAC) vs. Apple Search Ads

As online shopping is estimated to account for ~50% of sales during the 2018 holiday season (up from just 40% the prior year), retailers with mobile apps are hyper-focused on driving sales within the app (accounting for over 50% of online sales on average). Two of the most popular ways to promote apps installs online are […]

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