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Tag: Updates

February 01, 2018
Posted by Abby Long

Google Updates Advertising Features to Give Users More Control

In a move to fulfill consumer demands for more control and to elevate the level of user accessibility in response to the cultural conversation around advertising transparency, Google recently announced a few updates to Ads Settings and key user-facing features. Jon Krafcik, Google’s Group Product Manager for Data Privacy and Transparency, outlines how the changes […]

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March 31, 2016
Posted by Katherine Hammond

Google Announces Analytics 360 Suite

On March 15th, Google announced the launch of a new enterprise-oriented marketing analytics products combined into one unified platform: Google Analytics 360 Suite. The announcement was made by Vice President of Analytics, Display, and Video Products, Paul Muret. He wrote on the Google Inside Adwords blog: “Several years ago, Google engineers set out to simplify marketing analytics […]

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