In his op-ed for Talking Influence, Edward Grice of PMG’s EMEA office described how brands are utilizing user-generated content to fulfill creative needs and humanize their branding efforts as the pandemic continues to disrupt professional creative industries. Grice posits that brands have essentially democratized the creative process, tapping the talent of their audience to adapt […]
Google recently updated the messaging to alert business owners that their verified location has updated information from Google users or other sources. The new message appears in the info tab of Google My Business. The updated information is then highlighted in orange. Due to Google publishing “suggested edits” regardless if they are correct or not, […]
You down with UGC? Yeah, you know me! Not me literally, but that’s what some advertisers might soon be saying thanks to a new ad format being rolled out on Reddit. Unfamiliar with Reddit? Well, it’s a popular timesuck “news source” letting users from all over the world share news stories, random tidbits, […]