NEW PMG PAPER
The countdown to CCPA going into effect on January 1st is almost like opening up an advent calendar from Trader Joe’s — except instead of getting sweet little chocolates to eat every day, you get warnings about potential penalties for not being in compliance mixed in with stories about how the law’s ambiguity is causing […]
CCPA goes into effect on January 1st, and will be the biggest privacy-related regulation to be implemented this side of GDPR. Most marketers are already in the thick of planning for it, but for those who are still on the fence about whether or not it’s relevant to their company, Marketing Land has compiled opinions […]
A consumer’s right to online privacy has been a burning issue for nearly everyone; from consumers, companies, and now, state government officials with the CCPA providing Californian consumers with more control over their data. There’s no doubt that new laws will have a significant impact on the digital advertising industry and how consumer data is […]
Let’s start from the beginning. It’s 2009 and programmatic was born into the world of digital marketing. As the adoption of digital expanded, the floodgates opened and hundreds of data points became leverage to target consumers, allowing for vendors boasting rich data sets to aggressively sell to agencies and brands alike. Money poured into these […]
Announced last week, Facebook’s new Off-Facebook Activity tool will give each user a summary of the third-party websites and apps that share a user’s visit history information with Facebook; allowing people the opportunity to clear that history from their account if they choose to. This feature was announced last year, but given additional recommendations from […]
Report after report is published touting that social engagement is on the decline. But before brands start to feel the FOMO, it’s important to understand that engagement isn’t necessarily declining, it’s changing. Social platform behavior changes constantly, and over the past year, changes are happening at lightning speed. Consumers are taking a different approach to […]
As a part of an 18-month federal investigation, the Federal Trade Commission and the U.S Department of Justice have been looking into the biggest tech companies as they build a potential antitrust case(s); posing the question: Should the biggest tech platforms be broken up? It’s evident that, as economists put it, a ‘consumer change of […]
Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the […]
In addition to the ongoing buzz with Holiday right around the corner, there’s a lot happening in the world of search marketing these days. From ITP2 and Responsive Text Updates, below is a roundup of what you need to know. ITP2 Intelligent Tracking Prevention 2.0 (ITP2) is slated for likely release in mid to late […]
Facebook made headlines this week with two announcements that signal continued investment in buttoning up platform usage and may improve trust with users as well as quell misinformation within the platform. In a blog post titled “Keeping Advertising Safe and Civil,” Facebook announced it would be removing over 5,000 targeting options to prevent misuse of […]