Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the […]
In addition to the ongoing buzz with Holiday right around the corner, there’s a lot happening in the world of search marketing these days. From ITP2 and Responsive Text Updates, below is a roundup of what you need to know. ITP2 Intelligent Tracking Prevention 2.0 (ITP2) is slated for likely release in mid to late […]
Facebook made headlines this week with two announcements that signal continued investment in buttoning up platform usage and may improve trust with users as well as quell misinformation within the platform. In a blog post titled “Keeping Advertising Safe and Civil,” Facebook announced it would be removing over 5,000 targeting options to prevent misuse of […]
From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]
If you think back six weeks — granted, a difficult task in 2018 — you may recall hearing something about a new privacy law in California. It was framed as if Godzilla had loosened his grip on Tokyo (Tokyo is a stand-in for the EU in this metaphor) and leaped across the Pacific, landing squarely […]