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News and Insights

Tag: user privacy

November 29, 2019
Posted by David Gong

Think CCPA Doesn’t Apply to You? Think Again

CCPA goes into effect on January 1st, and will be the biggest privacy-related regulation to be implemented this side of GDPR. Most marketers are already in the thick of planning for it, but for those who are still on the fence about whether or not it’s relevant to their company, Marketing Land has compiled opinions […]

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November 18, 2019
Posted by Abby Long

Understanding the Basics of CCPA

A consumer’s right to online privacy has been a burning issue for nearly everyone; from consumers, companies, and now, state government officials with the CCPA providing Californian consumers with more control over their data. There’s no doubt that new laws will have a significant impact on the digital advertising industry and how consumer data is […]

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October 31, 2019
Posted by Ashley McMahan

Staying Proactive in the Current State of Privacy

Let’s start from the beginning. It’s 2009 and programmatic was born into the world of digital marketing. As the adoption of digital expanded, the floodgates opened and hundreds of data points became leverage to target consumers, allowing for vendors boasting rich data sets to aggressively sell to agencies and brands alike. Money poured into these […]

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August 28, 2019
Posted by Abby Long

Understanding Off-Facebook Activity

Announced last week, Facebook’s new Off-Facebook Activity tool will give each user a summary of the third-party websites and apps that share a user’s visit history information with Facebook; allowing people the opportunity to clear that history from their account if they choose to. This feature was announced last year, but given additional recommendations from […]

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August 12, 2019
Posted by Carly Carson

The Changing Face of Social Engagement

Report after report is published touting that social engagement is on the decline. But before brands start to feel the FOMO, it’s important to understand that engagement isn’t necessarily declining, it’s changing.  Social platform behavior changes constantly, and over the past year, changes are happening at lightning speed. Consumers are taking a different approach to […]

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July 16, 2019
Posted by Abby Long

What Are The Big Tech Antitrust Congressional Hearings and Why Do They Matter?

As a part of an 18-month federal investigation, the Federal Trade Commission and the U.S Department of Justice have been looking into the biggest tech companies as they build a potential antitrust case(s); posing the question: Should the biggest tech platforms be broken up? It’s evident that, as economists put it, a ‘consumer change of […]

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June 18, 2019
Posted by Abby Long

How Google Is Improving Consumer Data Privacy

Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the […]

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September 07, 2018
Posted by Emily Denney

ITP, Parallel Tracking & More SEM Updates

In addition to the ongoing buzz with Holiday right around the corner, there’s a lot happening in the world of search marketing these days. From ITP2 and Responsive Text Updates, below is a roundup of what you need to know. ITP2 Intelligent Tracking Prevention 2.0 (ITP2) is slated for likely release in mid to late […]

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August 22, 2018
Posted by Carly Carson

Facebook’s Trust Ranking and The Removal of 5,000+ Advertising Targeting Options

Facebook made headlines this week with two announcements that signal continued investment in buttoning up platform usage and may improve trust with users as well as quell misinformation within the platform. In a blog post titled “Keeping Advertising Safe and Civil,” Facebook announced it would be removing over 5,000 targeting options to prevent misuse of […]

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August 14, 2018
Posted by Lauren Quiroz

The Biggest Social Media Updates from Q2 2018

From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]

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