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It’s no secret that video content is taking over across digital platforms. So much so that Cisco predicts that by 2020, over 75% of the world’s mobile data traffic will be video. Mobile video is easy to consume and gives users a sense of community. Research conducted by Facebook found that compared to traditional TV, […]
As we all know, content is king, and for brands and advertisers in 2019 that means one thing: vertical video. With consumers spending more time with digital media than traditional media for the first time in 2018, and the majority of that time being on mobile, the stage has been set for vertical video to […]
Thanks to platforms like Snapchat, brands all over the world are starting to take vertical video formats a lot more seriously. User consumption of digital content across mobile devices has skyrocketed (duh), and these behaviors have been the driving force into how we view video as well. Growing adoption across live video content platforms (Snapchat […]