In previous years, thousands of marketing executives would have flocked to Manhattan for a weeklong ‘pitchfest.’ The 2021 IAB NewFronts were delivered virtually, without the usual fanfare of vendor parties, shrimp cocktails, or live music shows, but with an exciting array of opportunities for digital advertisers. The event featured more than 35 media entities, with […]
The Academy unveiled the 2021 Oscar nominations early Monday morning, led by Netflix’s impressive 35 nominations, which drew greater attention to the growing dominance of streaming platforms and raised questions about the post-pandemic future of cinema. As the pandemic disrupted moviegoing worldwide, many Hollywood studios withheld major motion pictures in 2020, leading to an assortment of films […]
For brand advertisers looking to ensure reach with high frequency, Snapchat is now offering what it calls a Platform Burst campaign, and it’s the latest example of how Snap is trying to build a moat around itself against increasing competition around short-form video ads, according to an article on Digiday. Advertisers are guaranteed that at […]
Reflecting the growing importance of streaming to TV companies as they sell advertising, Disney will sell Hulu inventory alongside its linear TV and digital inventory in this year’s upfronts. According to Digiday, “We’re going to market as one portfolio, so we will be negotiating upfronts with Hulu incorporated into those deals going forward,” said Lisa […]
Chances are pretty, pretty, pretty good that you heard about Disney+ launching, and that the Streaming Wars is now, finally, in full effect (with all due respect to Hulu and Amazon Prime Video). You probably also haven’t heard much about Walmart’s video streaming service, Vudu, in terms of it being a viable destination for advertisers. […]
What’s the last ad you remember? The odds are it was a video that made you smile, chuckle or buy car insurance from a lizard. That’s because video is memorable and sure beats the heck out of a 20-page white paper. Even the word ‘video’ holds power. According to Syndacast, adding the word “video” in […]
As a follow-up to her insights with various industry publications on Instagram’s newly released Explore ads, PMG’s director of social media, Carly Carson, penned an op-ed for AdExchanger about how brands should focus on storytelling vs. driving revenue when approaching the new ad program. One of her recommendations is the “use of videos that will […]
Why YouTube Should Be Apart of All Media Plans During this year’s Google Brandcast, YouTube took its time to highlight and emphasize its positioning as “personal primetime” and once again took a direct competitive hit toward traditional TV. Primetime used to be that time where you gathered with your family and friends to tune into […]
Digiday today published a story about Amazon’s video ad offering, and Natalee Geldert, PMG’s brand media director, was among the digital experts who weighed in on the platform’s past, promise, and potential to advertisers, particularly those in retail. While the article shares that some ad buyers have valid questions about scale and performance, Geldert expects […]