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Tag: video advertising

July 29, 2020
Posted by Ruthie Nathan

Why You Should Tap TikTok Influencers Now

It goes without saying that there is a lot going on in the world. We’re currently living through a worldwide pandemic, a global economic shutdown, and most recently, a rise in the movement to end racial injustice and systemic inequality in the US. Marketers across industries are faced with a cultural conversation and social environment […]

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July 19, 2019
Posted by Ting Zheng and Pavan Malani

YouTube’s Robust Advertising Capabilities

Why YouTube Should Be Apart of All Media Plans During this year’s Google Brandcast, YouTube took its time to highlight and emphasize its positioning as “personal primetime” and once again took a direct competitive hit toward traditional TV. Primetime used to be that time where you gathered with your family and friends to tune into […]

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February 03, 2017
Posted by Devon Rosenberry

Ready, Set, AdBlitz: Super Bowl Ads Go Early and Digital

When it comes to the Super Bowl, football may come first, but the commercials are a very close second. In fact, once the Super Bowl is over, ads dominate the majority of the post-game conversation. So, where can you watch all the commercials you missed during the Game Day party? Well, YouTube of course. Over the […]

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May 25, 2016
Posted by Earl Hwang

The Top 3 Things To Know About Vertical Video

Thanks to platforms like Snapchat, brands all over the world are starting to take vertical video formats a lot more seriously.  User consumption of digital content across mobile devices has skyrocketed (duh), and these behaviors have been the driving force into how we view video as well.  Growing adoption across live video content platforms (Snapchat […]

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May 20, 2015
Posted by Earl Hwang

Get More Out Of Your Facebook Video Campaigns

For the millionth time, we know that “2015 is the year of video.”  Most people got the point when people starting blogging about it last summer. The challenge for a lot of brands and marketers is how to reconcile the costs associated with creating high-quality video content and then translating it into something that is a […]

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March 10, 2015
Posted by Earl Hwang

Top 5: Why Native Social Media Video Works

Here are our Top 5 reasons why you should be running more native video ads through social media.

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