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Tag: video marketing

June 16, 2020
Posted by David Gong

Natalee Geldert Says Scale of Disney Hulu XP Will be Huge

Reflecting the growing importance of streaming to TV companies as they sell advertising, Disney will sell Hulu inventory alongside its linear TV and digital inventory in this year’s upfronts. According to Digiday, “We’re going to market as one portfolio, so we will be negotiating upfronts with Hulu incorporated into those deals going forward,” said Lisa […]

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May 25, 2016
Posted by Earl Hwang

The Top 3 Things To Know About Vertical Video

Thanks to platforms like Snapchat, brands all over the world are starting to take vertical video formats a lot more seriously.  User consumption of digital content across mobile devices has skyrocketed (duh), and these behaviors have been the driving force into how we view video as well.  Growing adoption across live video content platforms (Snapchat […]

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