What’s the last ad you remember? The odds are it was a video that made you smile, chuckle or buy car insurance from a lizard. That’s because video is memorable and sure beats the heck out of a 20-page white paper. Even the word ‘video’ holds power. According to Syndacast, adding the word “video” in […]
Vine may be dead (R.I.P.), but the 6-second video certainly didn’t die with it. In fact, 6-second videos are becoming an increasingly popular ad format as the world of social media continues to become cluttered with more and more content. Advertisers are being creatively challenged with telling a powerful, engaging brand story in a short […]
It’s just the beginning of August and most brands are already working on their upcoming Holiday advertising and marketing plans – but this should come as no surprise, especially to the retail industry. Each year, the season comes and goes quickly and with that social media has become a very valuable player as new updates […]
Back in 2014, Netflix signed Adam Sandler to a four movie deal worth $250 million. Even though only three of the four have been released so far, Netflix just offered him another four movies which puts his total contract at 8 movies for at least half a billion dollars. How and why has a successful production company with original content like House […]
Pinterest is rolling out Promoted Videos, and they aren’t cheap. According to Ad Age, in order for companies to participate in Promoted Videos, they must agree to spend at minimum $500,000 and they should expect to pay between $15 and $20 per one thousand impressions. This will limit the amount of brands that will be […]
Facebook recently launched a new standalone iOS app called Lifestage, specifically for teens, where users create video-only profiles. Users are asked to answer questions about their likes, dislikes, best friend, etc. to fill their profile, but the questions are “answered” with video instead of text. While it aligns with Facebook’s video-first approach, the app isn’t meant for everyone. In […]
Last month, Facebook Live gave us the laugh that was heard around the world by more than 155 million people. Who would have thought that live streaming yourself putting on a Chewbacca mask would go viral? Candace Payne, who picked up the mask as a birthday gift to herself and partially to her 2 kids, […]
Back in March, I had the opportunity to attend The Near Frontier of Mobile Video conference in San Francisco. The conference was hosted by Google, and had both agency and client leaders speaking about their experiences with mobile video campaigns. The conversation started with a broad overview of the current landscape, and then dove deeper into the […]
When it comes to mobile app promotion, social media platforms often reign supreme. Given that the majority of time spent on social sites like Facebook and Twitter are on mobile devices, this should come as no surprise. Based on a study by analytics firm Verto, Facebook users spend 14 hours per month on its mobile […]
Lately, I have been seriously considering dropping cable in favor of Netflix and the streaming features on my smart TV. And, apparently, I’m just another in a growing number of consumers who are having the same thought. TV may still be the primary way we are consuming media, but the landscape is evolving as consumption for […]