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A recent eMarketer study reported more than 21 million people will have made purchases via smart speakers by the end of 2020, a number that’s two million lower than previously predicted. According to RetailDive, that signals the challenges retailers have in getting deeper adoption of voice technology by consumers. PMG’s Jason White shared his thoughts […]
Dominating more than two-thirds of the smart home speaker market, Amazon’s Alexa is well ahead in the battle to be consumers’ voice platform of choice. RetailDive recently published a story about Alexa’s success to date and how its efforts will impact the future of voice technology. PMG’s Jason White was quoted extensively in the article, […]
What does the future of SEO really look like? Is SEO going to die? Does SEO yield any valuable results? — You are probably reading this article because of one of these questions. It might feel like an uphill battle to consistently answer these questions especially when it involves discussing SEO with higher executives. Here’s […]
2018 was a year of remarkable change for the SEM landscape. GDPR rocked EMEA strategies and practices, Responsive Search Ads more than doubled the amount of content that you could be put into a single ad, Bing launched LinkedIn targeting capabilities, AdWords became Google Ads, and SO much more. But more than anything else, 2018 […]
To help ourselves, our clients, and the industry orient themselves in this new voice-powered ecosystem, we launched the PMG Voice Lab. The initiative is a long-term investment in research, analysis, and experimentation in the field of voice search and voice-enabled technologies and opportunities. In our first Voice Lab analysis, we put the top voice-enabled technologies […]
In the PMG Voice Lab’s first analysis, we put the top voice-enabled technologies to the test to see how their AI capabilities compare, and most importantly, identify what brands can do to optimize their content for voice search. Download your copy of PMG’s voice search white paper, Why Voice Matters: Identifying the Latest Opportunities in Voice […]
Google and Amazon have been at war ever since Amazon started stealing away searchers looking to buy online. As Google began losing ground in the realm of product based searches, the company fought back with the rollout of Google Shopping ads (formerly, but often still referred to as PLAs) released in 2010, and Google Express […]
Walmart and Google have announced a new partnership with some interesting implications for the industry and some potential opportunities for brands to consider. First, Walmart is jumping into Google Express, Google’s home delivery service, with the most product offerings of any brand. Additionally, Walmart’s customer data will be accessible through Google so that interactions will […]
Recently Google debuted Google Home, their new hands-free assistant and competitor to Amazon Echo. Despite looking like a fancy air freshener, this new gadget promises to make life at home easier, with features like connected home device integration, YouTube access, music streaming from the likes of Spotify and Pandora, and even voice control on Netflix. What’s […]
For marketers, it’s worth thinking about how smart home appliances like the Amazon Echo fit into your digital landscape. It’s the early stages of their usage, but opportunities exist today for some brands to be in a new type of search result and increase brand awareness. Echo Basics The Echo can do things like tell you the weather, order […]