Google and Amazon have been at war ever since Amazon started stealing away searchers looking to buy online. As Google began losing ground in the realm of product based searches, the company fought back with the rollout of Google Shopping ads (formerly, but often still referred to as PLAs) released in 2010, and Google Express […]
Walmart and Google have announced a new partnership with some interesting implications for the industry and some potential opportunities for brands to consider. First, Walmart is jumping into Google Express, Google’s home delivery service, with the most product offerings of any brand. Additionally, Walmart’s customer data will be accessible through Google so that interactions will […]
Recently Google debuted Google Home, their new hands-free assistant and competitor to Amazon Echo. Despite looking like a fancy air freshener, this new gadget promises to make life at home easier, with features like connected home device integration, YouTube access, music streaming from the likes of Spotify and Pandora, and even voice control on Netflix. What’s […]
For marketers, it’s worth thinking about how smart home appliances like the Amazon Echo fit into your digital landscape. It’s the early stages of their usage, but opportunities exist today for some brands to be in a new type of search result and increase brand awareness. Echo Basics The Echo can do things like tell you the weather, order […]
I had the brilliant opportunity to attend the SMX East conference in New York at the charming Jacob Javits Convention Center. SMX East hosted by the team behind the publication Search Engine Land, is one of the few rare conferences devoted solely to search marketing. With more than 50 sessions over 3 days, I managed […]