According to Digiday, retail media — that is, ad inventory in retail and grocery media channels from Amazon, Walmart, Target, and others — is one of the big winners of the vast majority of consumers sheltering at home. And this shift, according to PMG’s Nick Drabicky, is a permanent one. Prior to the crisis, advertisers […]
Walmart and Google have announced a new partnership with some interesting implications for the industry and some potential opportunities for brands to consider. First, Walmart is jumping into Google Express, Google’s home delivery service, with the most product offerings of any brand. Additionally, Walmart’s customer data will be accessible through Google so that interactions will […]