Tag: WIIFM
15 October, 2013
Rethinking “WIIFM” to Drive More Mobile Revenue
WIIFM stands for What’s In It For Me? This is a question that most companies and individuals ask themselves when evaluating opportunities, and naturally so. Too many companies, however, aren’t asking that question appropriately when it comes to mobile. Misaligned benefits between teams is causing advertisers to miss significant opportunity in the rapidly expanding channel. […]
