Tag: yahoo
Images in Paid Search Ads
Just 3 short years ago, Google introduced Image Extensions. Touted as the future of paid search (by me), Google gave the advertiser the ability ‘show’ rather than ‘tell’ when promoting brand or business. If you remember, Yahoo actually pioneered this concept a few years earlier with Rich Ads in Search (RAIS). RAIS even took Google’s […]
Yahoo-Google Deal, Redux
It is fitting that yesterday, on the eve of the Back to the Future II day, the search marketing industry received news of yet another tie-up between Yahoo and a previously prime competitor. To recap, if you haven’t already heard: On its earnings call, Yahoo announced that they entered into a three-year deal with Google […]
Search Engine War Games
Halfway into their negotiated 10 year partnership, this past April, Yahoo & Microsoft announced an amended agreement. This afforded Yahoo far greater mobile & desktop search flexibility, giving legs to its proprietary ad serving platform, Yahoo Gemini. With AOL & Microsoft shacking up shortly thereafter, and rumors of a Yahoo-Google partnership swirling in the air, […]
Is Yahoo Testing Mobile Search Without Bing?
In the SEO realm, we’ve often come to think of Yahoo and Bing as a single entity. They’ve been linked together for the last 6 years (an eternity in the SEO space), and only together has their presence really made an impact on our big picture SEO strategies. It’s gotten to the point that if […]
Yelp Partners With Yahoo – What We Think
In another attempt to boost search traffic, Yahoo, the largest search engine that isn’t Google or Bing, has entered into a partnership with local information magnate Yelp that will allow snippets from some of Yelp’s more than 53 million reviews to be featured in Yahoo’s search engine results. With local searches representing approximately 25% of […]
Yahoo Slowly Rolling Out Secure Search & ‘Not Provided’
The past few weeks have been a little interesting for us data analyst SEO types. Remember that story about Yahoo going Secure Search on March 31, 2014? Well, get ready because it’s almost here, and we are starting to see the effects.
100% Not Provided: A New Era in SEO
Did you hear the news?!!??!? Wow. What a day. I don’t know about you, but I am totally amp’d. I’m wired. I can’t sleep. GOOGLE IS GOING 100% SECURE SEARCH! TOTALLY ENCRYPTED! THAT MEANS 100% ‘NOT PROVIDED’. I know, right? It’s like the news of the century!
